"What has our government become?" asks billionaire environmental activist and former hedge fund manager, Tom Steyer. Great question. https://youtu.be/GXl8vRmLeJk Styer makes a case for Impeachment with the following truth: "Today people in Congress and his own administration know this president is a clear and present danger who is mentally unstable and armed with nuclear weapons. And they do nothing.” A …
How Dumb Are Smart Phones At The Dinner Table?
Chances are good that you may be too distracted to read this. On the off chance that you're able to focus for a few minutes, I'd like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? It's a growing problem, and not just for kids. https://youtu.be/9_36PHaokbc https://youtu.be/kBOPfiYILlY “It's no fun to …
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We Have A Big Fat Platform Problem
Fake news is such an innocent term. The fact that the term masks what it really is—propaganda meant to weaken real news—gets lost in the equation. Nevertheless, what does "fake news" actually look like? It looks like this: https://youtu.be/xIJVoumWYtQ Sadly, fake news, a.k.a. propaganda is not innocent, nor does it exist in a bubble. According to Bloomberg, Russian meddling is far from the only social …
When Micro-Dosing Had No Meaning
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. https://youtu.be/342QpEFmRpU The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA is the beginning of a sustained marketing push for the …
Get To Aha! Takes A Look At Positioning in the 21st Century
It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits she wants her tome to be viewed at “Positioning 2.0.” And she's got a strong case to make for …
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Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars?
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand's new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for onsite fashion makeovers. Assisted by professional stylists, makeover participants …
Add Value Or Be Labeled An Advertiser (Not In A Good Way)
TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn't. Maybe life is circular, not linear. One thing that does not appear to be coming to an end is the endless onslaught of bad advertising. Many companies can't waste their time and money fast enough on tired cliches and other advertising mishaps. We only need to turn on the TV to see the shocking lack of …
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From Ireland to South Carolina in 1817: Eight Hogsheads of Porter
I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless. https://youtu.be/o0xcLRv2mbA Let's learn more about malted barley from the masters of the art... https://youtu.be/cMq-NA3-YWo “Two things have always been at the heart of the Guinness brand since our founding in 1759: brewing great …
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