Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

The Richards Group Keeps 7UP In the Mix

In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]

What the Favre Is Going On?

Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]

From Mad Man To Pitch Man

Jon Hamm is a commanding figure in front of the camera. His character “Don Draper” could sell ice to Eskimos. As an actor playing an insurance pitchman, he’s not bad either. There’s drama in his delivery, and that’s what top tier clients pay out the large dinero for—some sizzle to help them stand out in […]

People Need Money And Socks, Movie Stars Included

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]

DiGiorno Pizza Is Straight Out of The Oven

When it’s the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That’s how you put some star power […]

I Can’t Talk Right Now, I’m Not Driving

By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]

Activate Your Voice for Freedom

We are at the dawn of 2017 and the modern world is teetering. Or it is steaming full ahead, according to your news sources and consequent points of view. One thing is clear. It’s high time to speak up and out. In many places around the world, democracy and the rule of law are being […]