Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …
Instacart Entertained Its Way to The Top (of Minds)
Super Bowl Sunday came and went. What about all the ads? Are these high dollar productions that cost a mint to run now lost in time and soon to be forgotten? Or will they endure in the minds of fans for months and possibly years to come? For me, one Super Bowl spot stood out this year. One brand boldly defied the Sea of Sameness, and delivered something memorable. Hat's off to Instacart for going bananas. Their …
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2025 Epica Awards Grand Prix Winners Announced
European agencies and brands dominated the Epica Awards this year. In fact, there's not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees. The jury decided to award two Grand Prix in a pair of closely-fought categories (Film and Responsibility). In Film, which continues to shine in an era of multiple media platforms, two very different films for home …
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Sandisk Offers Content Creators the “Space to Hold More”
Content creators require copious space for all the data they produce. More space than their devices can handle. That's why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to creators of daring stunts, cat videos, presentation decks, and anyone else …
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In Chile, Corona Takes People On A Photographic Journey
To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography—a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light—to create new images with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer brand's values and …
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Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the right things, a job like that could be yours. For job seekers with higher standards and more self-worth, the search is equally …
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When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. "The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part of,” ChatGPT's chief marketing officer, Kate Rouch, told Adweek. OpenAI’s in-house creative …
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Hailey Whitters Makes Music & Sweet Butter for Land O’ Lakes
Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries since 2004, and Adpulp.com has likewise experienced several twists and turns. What's remarkable to me is how I keep …
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