Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here’s a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew […]
This coming Sunday, you have the opportunity to bring home the root beer. Nevermind that dad prefers real beer. A&W Root Beer "Caught On Snap" from Lucky Post on Vimeo. I must admit, I don’t care for the Richards Group-made commercial. I don’t care for it because the ideas behind it are corrosive and don’t […]
Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even […]
Booking.com offers an easy escape from the insanity of your job. I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch’s first work for the travel brand. It seems to me […]
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]
Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in […]
Moms today have good reason to swear. Likewise, kids have every reason to prefer Kraft Mac & Cheese. Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is.
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […]
Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). “It’s time to start making.” Really? Unless, I fundamentally misunderstand history, we’ve been making from the onset of creation.