The world’s favorite game and most prestigious championship is coming to North America this summer. The FIFA World Cup will feature 48 teams, 104 matches, and 16 cities, with the final held at MetLife Stadium in New Jersey on July 19.
Only one team, Brazil, has won the World Cup five times. Will they win again in ’26? According to a survey by Genial, just 28% of Brazilians believe that Brazil will win their sixth title this year.
With expectations uncharacteristically low, Brahma—the biggest AMBEV brand in Brazil—invites Brazilians to reclaim their confidence in a new ad campaign, “Tá Liberado Acreditar” (Let Yourself Believe). Developed by Africa Creative, the short film reminds viewers that, historically, it was in the most improbable moments that Brazil defied the odds and won its five World Cup titles.
Filmed in Rio de Janeiro, the film relies on a nostalgic atmosphere inspired by the 1990s and 2000s—the period when Brazil consolidated its image as the world’s greatest football power. The “Brazilcore” aesthetic mixes elements of street culture, the national passion for football, and the aura of the yellow jersey, recovering visual codes that remain globally trending.
The soundtrack is set to the song “Tamanco no Samba” by Cauby Peixoto, a ’60s hit that helps convey the production’s nostalgic atmosphere. The production also features special appearances by Carlo Ancelotti, head coach of the Brazilian National Team, and Ronaldo Nazário, a symbol of Brazil’s last world title. At the end of the short film, Ancelotti appears making the “Tá Liberado Acreditar” gesture, a reinterpretation of the iconic “number one” gesture immortalized by Ronaldo in historic Brahma campaigns.
“Brazilian football has always had something that numbers cannot explain. We grow in the improbable, transform pressure into creativity, and find unique ways to surprise. This film is an invitation for the fan to dream together with the National Team again,” says Nicholas Bergantin, co-CCO of Africa Creative.
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