Adpulp

Advertising News and Know-How, Since 2004

Advertising News and Know-How, Since 2004

Learn from the Legends

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After Thirty Years, KesselsKramer Closes Its Doors

Advertising agencies go out of business every day. But what about agencies with superlative creative credentials? Do they fail on a less frequent basis? I'd like to believe that, although I don't have the data to support the thesis, and the list of great creative shops like Wexley School for Girls, Modernista, Barton F. Graf, and Cliff Freeman & Partners that are no more is long and growing longer. Now …

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Ally Turns Worried Worker Into Successful Shopper

I'm intrigued by how members of Gen Z see their future, socially, economically, and politically, and how this new campaign from Ally (and their agency, Anomaly LA) portrays their thinking and concerns, while also making room for the ambitions and desires of young working persons today. Americans across all age groups are increasingly concerned about money. Boomers and members of Gen X are concerned that they may …

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Texas (and Nation) In Midst of A Massive Data Center Boom

A new Gallup survey shows 70% of Americans oppose constructing data centers for artificial intelligence in their local area, including 48% who strongly oppose them. That's a significant jump from the 47% who opposed these projects in a separate late-2025 survey. Additionally, there are no meaningful differences in total opposition by age, race, education, income or urbanicity. Opposition is slightly lower among …

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Popular Brazilian Lager Is Preparing World Cup Fans for Victory

The world's favorite game and most prestigious championship is coming to North America this summer. The FIFA World Cup will feature 48 teams, 104 matches, and 16 cities, with the final held at MetLife Stadium in New Jersey on July 19. Only one team, Brazil, has won the World Cup five times. Will they win again in '26? According to a survey by Genial, just 28% of Brazilians believe that Brazil will win their sixth …

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A Real Nigerian Prince Pitches New Vaseline Authenticator

With so much signal jamming, disinformation, spam, and outright fakery flooding the market today, it's increasingly hard to tell fiction from fact. Here's something that is painfully real: the global trade in fake goods is estimated at $467 billion (USD). That's a real problem and Nigeria's skincare market has not been spared. Consequently, Nigerians are at risk of using products made with unregulated, untested …

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No More Wrestling Ad Campaign Features A Lot More Wrestling

Packaging improvements help create a better brand experiences, but these sort of upgrades rarely get the attention that a smart advertising campaign provides. Of course, Chupa Cups isn't your everyday packaged good. It's a candy with history and a loyal following. To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH created an out of home campaign that links wrestling with the product's hard-to-open wrapper …

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Better Healthcare Delivered—In SE Alaska It’s All in Black and White

Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from R&R partners, real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection. “The Southeast Alaskan story, and spirit, is unique,” said Theresa Menz, …

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