Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the […]
Don’t Listen to the Naysayers; Make Your Mark in Advertising
Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […]
At DDB, Two Ds Make a “B”
Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes […]
The Best Real Estate Agents Rely On Intelligent, Effective Advertising
Editor’s note: This is a sponsored post. Top performing real estate agents bring persistence, talent and lots of hard work to the job. When it comes to marketing, these sales pros seek an advantage, and thanks to a multitude of new marketing tools, it’s much easier for agents to showcase their listings and find prospective […]
Errol Morris Documents Chipotle’s Freshness, For Real
Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client’s fresh food is prepared before one’s eyes […]
Sixth Generation Brewers from Pennsylvania Introduce Yuengling Golden Pilsner (YGP)
Pilsner is a style of beer that craft breweries have been attempting to figure out for years. There are several domestic options for sale today, but few if any compare to the original—Pilsner Urquell. Now, D.G. Yuengling & Son, Inc., America’s oldest brewery, is in the game with a new product and a new ad […]
V Magazine and Oliver Peoples Make Recycling Sexy
Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […]
Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]
Beto O’Rourke Says We’re All In This Together
Beto O’Rourke is a media darling. Therefore, he stands a decent chance of advancing to the Democratic nomination. Running for President today is a made-for-TV, multi-year entertainment event. You have to be magnetic and natural in front of the camera. Beto is. We can discuss policy until the cows come home, but policy won’t translate […]
Fox News Still Has Viewers; Increasingly, Brands Don’t Care
Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]
Two Cost-Effective Ways To Boost Customer Engagement
Editor’s Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive’s tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens, Chief Marketing Officers and others are forced to find new jobs. Know Your Audience and […]
Harris for President in 2020: She Says, “Let’s Do This Together”
Senator Kamala Harris from California is a populist. She’s for the people. Harris is also from Oakland. America has never had a president from Oakland before. Oakland is no joke. It’s the blue-collar city by the Bay. The Indian-Jamaican-American Woman from Oakland Harris is smart, and her parents are smart. Her mother, Shyamala Gopalan, was […]
