Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp’s new podcast today. We’ve previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday’s newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza […]
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The Latest
I’ll Take ‘Creative Wizardry’ for $800, Alex
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […]
Slack On You Crazy Diamonds
I asked Darby to turn off her Slack notifications earlier this summer. The constant pinging from her office was driving me slightly mad. As with any new tech, it’s how you choose to use it. Thankfully, Slack has many customization settings and a bevy of How-To videos to dive into for new users. Slack also […]
New Job Openings, Infinite Career Possibilities
Furloughs, layoffs, downsizing, early retirement, contract buyouts…the marketing communications industry is struggling to survive the pandemic, along with media companies, and client companies in retail, events, hospitality, travel, commercial real estate, et al. At the same time, there are lots of companies that are currently hiring. What follows is a list of ‘Jay oh Bees’ […]
Copywriting
I’ll Take ‘Creative Wizardry’ for $800, Alex
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […]
Emerging Voices Project
Your Brand Is A Cocktail, Serve It Wisely
This new article by Toby Donaldson in Adpulp’s Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. Brand is coming back into vogue. Skepticism of Martech-led short-termism is reaching CMOs and CEOs, so much so that the Gartner CMO survey ranks brand strategy as the most vital marketing […]
Corporate Innovation and the Risk/Reward Equation
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright […]
Ad Legends
Lee Clow, Ad Legend
Lee Clow is a living legend, a creative hero, and a guide for many of today’s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWA\Chiat\Day in 2018. Ten years before that auspicious moment, I wrote this in these pages: The man […]
Helen Lansdowne Resor, Ad Legend
The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]
Featured Creative
Safety First, Let’s Shake On It
It is Back to School season. Due to the pandemic, the annual tradition is now fraught with concern for everyone’s safety and well being. Consequently, educators around the nation are busy mapping out safe ways for students to return to schools, classrooms, and dorms while social distancing. Thankfully, some helpful materials are being made available […]
Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag
Are you hungry for some ad snacks? You’ve come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, […]
Uncle Cooper Says “Go With The Coopers”
Fallon and Cooper Tires created a new spokesman for the company. His name is Uncle Cooper, and Uncle Cooper knows a lot about tires. There are several explanatory videos like the one above in this campaign. Uncle Cooper was inspired by consumer research which revealed that consumers lack confidence in their tire buying decisions. Drivers […]
Project Pandora’s Box: Apple’s Cheeky Take on Working From Home
Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. When the unreasonable boss-lady chirps her unreasonable […]
Content Marketing
Square and Stripe Tell Powerful Stories of the Small Business Owner’s Struggle
Small business is the backbone of the economy. Small businesses are also a radiating pain point during this devastating economic downturn. According to WBUR in Boston, earlier this summer, MassINC Polling Group surveyed 1,868 small businesses (defined as having fewer than 500 employees). Their findings show that 44% of small businesses lost at least half […]
Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]
Agencies
Chemistry Rules the Relationship, Inside and Outside the Agency
Who is the most important player on the agency team? The creative director who is responsible for making the work? Or the account director who consistently sells the work and thereby keeps the agency doors open and people employed? The Best Creative Leaders Are Account Service Pros In a small shop, the partners often come […]
Sponsored Content
All-American: Muscle Cars and Loud Guitars
Muscle cars are more than a mode of transportation. For people who love the feel of acceleration and the sound of a V8 engine and the freedom of the open road, the muscle car is a chariot. This is why AmericanMuscle.com helps these “chariot” drivers express their individuality with quality after-market mods. Power or performance, […]
Social Media Marketing
Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.
Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]
Resistance
Ad Chatter, The Podcast: Change Isn’t Coming, It’s Here
Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp’s new podcast today. We’ve previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday’s newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza […]
Lone Star State
Not Compassionate: Medical Marijuana Patients Face Pointless Barriers in Texas
The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 […]
