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Advertising News and Know-How Since 2004

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Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads

Zales* has launched a new campaign developed in partnership with Anomaly in New York. The jewelry for sale at Zales today is featured prominently in the advertising. The campaign is not high concept, but it is fashionable, dramatic, and it's also clearly advertising (where  product and story are neatly intertwined). https://youtu.be/h4lCey_XazI?si=5RlsxlVU3sT9Nuu5 The line “Own It” punctuates the end of the …

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Now Watching “Quantum Marketing with Raja Rajamannar”

Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …

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Surprise Surprise, Consumer Sentiment Is In the Dumpster

For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest reading on record going back to 1952. April’s reading was lower than anything …

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Starbucks and Anomaly Combine To Brew Something Good

Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. https://youtu.be/CMmFG-GXNZ0?si=ks4GyLDwdcer91hr According to Marketing …

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Make America the Land of White Male Conformity Again

In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America's most prominent retailers—a fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida's new Attorney General James Uthmeier announced a class-action lawsuit that alleges Target Corp. did not …

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Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did

Associated Press reporters have been barred from the White House and Air Force One because the venerable media business refuses to change the Gulf of Mexico to the Gulf of America. On the other side of the Constitutional issue is The Washington Post, which is doing whatever it can to please the nation's Supreme Ruler. (Are you surprised? The newspaper is owned by billionaire tech bro, Jeff Bezos. And if we've …

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America’s Top Technology Firms No Longer A Reliable Source of Truth

Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler's ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, equity and inclusion initiatives in its …

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McConaughey, Harrelson, and Friends Are “True to Texas”

Last week, the Texas Senate announced its budget includes $498 million to revamp the Texas Film Incentive. The state wants to encourage film and TV production in the state, and to encourage the state's lawmakers, a group of famous actors with ties to Texas have made a video pitch. Matthew McConaughey and Woody Harrelson reunite in a “True Detective” moment in this new ad directed by series creator Nic Pizzolato. …

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