LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO of the J. Paul Getty Trust. “It gives visual form to a more connected, outward-looking …
Rocket and Redfin Want to Turn Strangers Into Neighbors
DETROIT — Rocket and Redfin's Super Bowl ad, “America Needs Neighbors Like You," is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. https://youtu.be/VvEFiLqsCDw?si=5Fy0zfllEVpHPmbq Set to Lady Gaga's reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?," the ad follows two teenage girls from different backgrounds whose lives intersect …
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Doner and Colle McCoy Merge to Form DonerColle Partners
DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, …
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2025 Epica Awards Grand Prix Winners Announced
European agencies and brands dominated the Epica Awards this year. In fact, there's not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees. The jury decided to award two Grand Prix in a pair of closely-fought categories (Film and Responsibility). In Film, which continues to shine in an era of multiple media platforms, two very different films for home …
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Sandisk Offers Content Creators the “Space to Hold More”
Content creators require copious space for all the data they produce. More space than their devices can handle. That's why they turn to flash drives and other external storage products from companies like Sandisk. To promote these products, Sandisk teamed up with Austin-based CALLEN. The result is a new ad campaign that speaks directly to creators of daring stunts, cat videos, presentation decks, and anyone else …
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In Chile, Corona Takes People On A Photographic Journey
To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography—a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light—to create new images with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer brand's values and …
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Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the right things, a job like that could be yours. For job seekers with higher standards and more self-worth, the search is equally …
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When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. "The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part of,” ChatGPT's chief marketing officer, Kate Rouch, told Adweek. OpenAI’s in-house creative …
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