Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]
Unboxing Creativity at SXSW Interactive
AUSTIN—It’s a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House […]
Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, comedy, and education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. […]
The Friday Afternoon Marcom Mashup
It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments. Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus […]
Creative Director Jennie Moore Is Experienced In Seattle
No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]
Attention Small Business Owners: Protect Customers and Your Cash
Editor’s note: This is a sponsored post, provided by Authority Builder in San Diego. Taking your business to the next level means being smart about which services to invest in. You want to be strategic and choose products and services that will have the most overall impact for the least amount of money. This doesn’t mean to choose the […]
Sullivan Higdon & Sink Rebrands; The Food-Focused Agency Is Now Signal Theory
The winds of change are blowing through the corridors of American culture, politics, and business. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. The agency is enjoying its highest-ever employee count and profitability – more than 170 employees in its Kansas City and Wichita offices, with capitalized billings […]
Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens
“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]
Guy Kawasaki, Brand Evangelist in Chief
Guy Kawasaki is the chief evangelist of Canva, brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and several more books, including his latest, Wise Guy: Lessons from a Life. Kawasaki is using Canva to its fullest to help promote […]
Please Pause What You’re Doing and Give Thanks to Women In Advertising
March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]
Shopper’s Expectations Are Sky High, Many Retailers Unequipped To Meet Them
Yesterday, I started an Adpulp story with this lede: “Expectations. Many American shoppers have learned to let them go, begrudgingly.” I was being facetious. Shopper’s expectations are sky high. According to a new report from BRP Consulting, customers expect engaging and relevant interactions and conversations across all channels and they don’t have any tolerance for unsatisfactory […]
Fly Smart, Land Happy with Alaska Airlines
Expectations. Many American shoppers have learned to let them go, begrudgingly. Standards. Too many American retailers, manufacturers and service providers have little use for them. Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to “Fly Smart” and “Land happy.” According to Campaign, Alaska calls out the hellscape that is plane […]
