Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There’s a much higher standard for the industry’s output—the intended audience for the work. Did they bite or did they ignore? That’s the ultimate test of any ad campaign. Having said […]
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Featured Creative
You Need A Realtor To Get The Deal Closed
Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to […]
More Cheetos! Don’t Hold Back, Cat.
In a brilliant experiential move that may surprise and delight snack food lovers, Cheetos will open its first-ever fine-dining pop-up restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th. Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 of her signature dishes – from Cheetos grilled […]
Big Chicken Small Movie
The citizens of Marietta, GA take fried chicken seriously. In 1963, Georgia Tech architectural student Hubert Puckett designed the town’s BIg Chicken landmark for what was then called Johnny Reb’s Chick, Chuck and Shake. According to the Atlanta Constitution Journal, KFC considered tearing down the bird structure in 1993 after high winds damaged it, but […]
Return to Sanity: Lt. Colonel Amy McGrath (Ret.) For Congress
Amy McGrath is a retired fighter pilot. She’s also a Democrat. Now, she’s running for Congress in Kentucky’s sixth district (a seat currently represented by Republican Andy Barr of Lexington). I like how the 2018 election is shaping up. From her campaign site: “When my country called, I proudly served to defend our nation against […]
Ad People
Ad Making Is Not Manufacturing, It’s A Discovery Process
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]
David Droga Wants You To Care, And He’s Not Alone In That
David Droga poured his heart out during The Lion of St. Mark interview at Cannes this year. He cares and he wants you to care too. Do you care? Adweek picked up on his call to action, and captured the essence of the hour-long chat with this pull quote: I would put down everything in […]
Social Media
Social Media Marketing Is Fast; Control Freaks Step Back
If @Apple’s brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd […]
Dan Goldgeier
David Burn
Shawn Hartley
Wade Sturdivant