Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]
One Day You’re On Fire, The Next Day You’re Having A Melt Down
The agency business is melting down. We’ve seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government […]
Only New Balance Can Say, “Fearlessly Independent Since 1906”
Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete—the team player who also thinks for themselves and isn’t afraid of taking a stand. The company’s products are not worn by every kid on every corner. The company’s new agency—VML in Kansas City—is working to change that. VML […]
Decide To Support Quality—Find A Way To Pay
Imagine if all you ever ate was free food that you found floating by in a fast moving river? In this dystopia, you don’t have time to assess what you’re eating—if it looks like food you eat it without question or hesitation. Of course, only a desperate or crazy person would live this way. But […]
Clark’s Stock Continues To Climb
Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually […]
No; Tide Ad.
Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions […]
RAM Extolls the Virtues of “The Drum Major Instinct” (a.k.a. the Need to Feel Superior)
Chrysler messed up. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car. Fiat Chrysler Automobiles […]
It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?
It’s Super Bowl Sunday. Let’s watch commercials! In other news, go Eagles.
Class of ’18, Last to Graduate from Wexley School for Girls
Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency’s principals, Cal McAllister and Ian Cohen, are done having fun. “It wasn’t driven by some big fight, not driven by bankruptcy,” says McAllister. “There’s still work to be done. We simply didn’t want to grow by chasing […]
