It’s “Week One” in NFL land. How did you game turn out yesterday? Tonight on Monday Night Football, ESPN is breaking new creative from Droga5. “Whether it’s a memorable play or an infamous fumble, achieving highlight status on SportsCenter is a badge of honor,” said Wanda Young, SVP of Marketing and Consumer Engagement, ESPN. In […]
Nature’s Bakery Fuels the Phenomenal
You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners […]
Nike Just Did It
Dan Wieden and his ad agency are many different things to many different people. As far as I’m concerned, he’s the copywriter’s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let […]
“Paving for Pizza” Expands The Idea of What Advertising Can Be
Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency’s answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. According to […]
How and Where Do You Learn the Art and Science of Advertising?
Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what’s behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are thousands of agencies, each with […]
Discover the Unsearchable In A National Forest or Grassland
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]
With Women Making The Butter, Land O’Lakes Is All Together Better
“Old MacDonald,” you’ve been remade. Land O’Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. Wow, the song is better than ever. Let’s look at the opening lyrical flourish: Sun […]
Legacy In The Making Provides An Antidote For Short-Term Brand Thinking
If there’s one major problem affecting advertising and marketing, it’s short-term thinking — all across the board. Companies and brands are living and dying by quarterly financial results; agencies have increasingly less AOR client relationships and survive on project work, making it impossible to plan for the future; even startups with big dreams and disruptive […]
Small Teams Generate Big Ideas
In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here’s a conclusion […]
Want to Keep Up With The Jetstones? Dump Your Internal Combustion Engine
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in Zero Emission Vehicle (ZEV) infrastructure and awareness. The campaign is part of a $45 million education and public awareness initiative that the automaker agreed to as part of their diesel emissions scandal settlement. “This is the first […]
The Newspaper Industry Responds To So-Called “Fake News”
Lesley Stahl of 60 Minutes recently talked about her November 2016 interview with Don Trump — his first after winning the election. She asked him if he planned to stop attacking the press, something he did repeatedly during his campaign. “He said, ‘You know why I do it? I do it to discredit you all […]
