Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified […]
Main Content
Ad People
Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees
It’s Tuesday morning. Depending on your location, it’s week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have […]
Featured Creative
Mid-Day Danger: The Worst Commercials on TV
I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]
That’s Creamy: noosa Yoghurt is Full On Tasty
Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. […]
Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over
Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […]
Chili’s for Dinner? That’s so ‘Ita
A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that […]
GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along
Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […]
What No One Needs Now—Technology That Makes Things Worse
Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that […]
Social Media
Pay to Play, Or Play Around, It’s Up to the Social Media Director
Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified […]
McCann Colombia’s Truth Well Told: Save Yourself for Romance
Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t […]
Content Marketing
When A Small Percentage of Readers Also Become Customers, You’re In Business
Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com’s case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros […]
Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province
Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic […]
Brands
Chaco Retrofits Factory Operations, Is Now Sewing and Donating Protective Masks
Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […]
Sponsored Content
Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain
Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds […]
Media Trends
Newsflash: Print Ads Now Guaranteed to Work (Not An April Fool’s Joke)
If you work in media, marketing, or advertising, it’s time to innovate and there is no time to waste. That’s the message from several directions today, and now we are beginning to see real-world results, as companies adapt to the new constrictions. Sarah Jerde at Adweek reports that The Wall Street Journal and Barron’s Group […]
Cause Marketing
Two COVID-19 Responses, One Good
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are “sheltering in place.” It’s a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they’re willing to use for the public good. “Coca-Cola […]
