Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center […]
Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]
Beto O’Rourke Says We’re All In This Together
Beto O’Rourke is a media darling. Therefore, he stands a decent chance of advancing to the Democratic nomination. Running for President today is a made-for-TV, multi-year entertainment event. You have to be magnetic and natural in front of the camera. Beto is. We can discuss policy until the cows come home, but policy won’t translate […]
Fox News Still Has Viewers; Increasingly, Brands Don’t Care
Are advertisers responsible for the content that they financially support? The answer to this question has been “no,” for many years, but that’s beginning to change as the line between editorial and ad sales continues to blur. According to Ad Age, Fox News opened up its studios to advertisers on Wednesday to promote a message […]
Two Cost-Effective Ways To Boost Customer Engagement
Editor’s Note: This is a sponsored post. Customer engagement. These two words are on the tips of marketing communications executive’s tongues from coast to coast today. Without significant and meaningful customer engagement, marketing programs die a silent death. When that happens, Chief Marketing Officers and others are forced to find new jobs. Know Your Audience and […]
Harris for President in 2020: She Says, “Let’s Do This Together”
Senator Kamala Harris from California is a populist. She’s for the people. Harris is also from Oakland. America has never had a president from Oakland before. Oakland is no joke. It’s the blue-collar city by the Bay. The Indian-Jamaican-American Woman from Oakland Harris is smart, and her parents are smart. Her mother, Shyamala Gopalan, was […]
ACC Network Kicks Off On August 22nd
Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]
Unboxing Creativity at SXSW Interactive
AUSTIN—It’s a gray Monday morning in Bat City. My commute to downtown is easy and free parking is available on the east side of I-35. I walk to Rainey Street, where Bose, the country of Australia, and other big brands are temporarily encamped between the permanent food trucks. I am here to visit the Comcast NBCUniversal House […]
Like Texas, SXSW Is Huge, Rich, Diverse and Impossible to Ignore
South By Southwest, or #SouthBy for short, is a mashup of industry festivals—film, music, interactive, gaming, comedy, and education—all of which take place in and around the Austin Convention Center over a 10-day span in March. The first SouthBy was held in March of 1987. Now, 32 years in, both SouthBy and Austin are huge. […]
The Friday Afternoon Marcom Mashup
It occurs to me that there are times when a complete story won’t do. In times like this, we exist on fragments. Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group, Atelier by ARGONAUT, which will focus […]
Creative Director Jennie Moore Is Experienced In Seattle
No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]
Attention Small Business Owners: Protect Customers and Your Cash
Editor’s note: This is a sponsored post, provided by Authority Builder in San Diego. Taking your business to the next level means being smart about which services to invest in. You want to be strategic and choose products and services that will have the most overall impact for the least amount of money. This doesn’t mean to choose the […]
