Manhattan's commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City? No One's Home on Madison … [Read more...] about The Center of Gravity Has Shifted
Creativity In Service to Brands…It’s What McCann Is All About
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient that allows a product, a message, or even … [Read more...] about Creativity In Service to Brands…It’s What McCann Is All About
Welcome to New York, The State of Respect
Advertising can't fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I've seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best advocacy work of the year. With 228K dead Americans … [Read more...] about Welcome to New York, The State of Respect
What’s In America’s Shopping Cart? The Red, White, and You
When you watch cable news the narrative on every channel is a deep division between Americans. Yet, between the talking head-filled segments, the nation's biggest advertisers run their side of the story. Their side of the story is optimistic with a touch of realism. https://youtu.be/xi-V4JTnU3o Walmart will never be all we need to get by. But the world's largest retailer does carry … [Read more...] about What’s In America’s Shopping Cart? The Red, White, and You
Ad Chatter, Episode 8: Political Vulgarities, Pop Songs, Plus Oreos on Ice
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Listen Notes \ Deezer \ Podchaser \ Podcast Addict \ Google Podcasts \ iHeartRadio We kick off this new episode of Ad Chatter with a shout out to our friends at BlackLabelBacon.com who kindly provided me with a Breathable Bacon mask. The 2-ply cloth wraps my nose and … [Read more...] about Ad Chatter, Episode 8: Political Vulgarities, Pop Songs, Plus Oreos on Ice
Disruption Alert: A Whole New Way To Buy New-ish Tech
Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever become cool enough to scale and compete with the shiny and new? Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. To slow this pace of new device production and consumption, Back … [Read more...] about Disruption Alert: A Whole New Way To Buy New-ish Tech
You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is … [Read more...] about You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards
Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Life is a series of forks in the road. The same is absolutely true of a career in strategic communications. Somewhere early in your career, you’ll go from delivering for, to partnering with clients. It becomes your … [Read more...] about Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference
Next Level Customer Care, Care of The “Buy Now” Blocker from Fifth Third Bank
Is it a bank's job to help its customers save money? The more customers' deposits remain in the bank, the more the bank can use the money to invest, so yes. It's also the right thing to do. But how? How does a bank move people to care about saving money, instead of spending money? What if the bank hacked the algorithms? What if the bank turned modern marketing on its … [Read more...] about Next Level Customer Care, Care of The “Buy Now” Blocker from Fifth Third Bank
