Do you love dogs and American made spirits? This is the sales promotion you didn’t know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started […]
Main Content
Ad People
Hiring, Retaining and Promoting People of Color Is A Great Start
ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study […]
Sponsored Content
How Fast Is A Tuned and Lifted Silverado?
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. In this episode of AmericanTrucks’ “The Haul”, host Adam Maqboul installs a trio of bolt-on modifications to his 2016 Silverado LT equipped with 33” all-terrain tires and 6” lift before taking it to the drag strip. While not trying to set any records, Adam is intent […]
Guest Post
Sonic Branding And The Sound of Newly Minted Money
Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]
Creative Review
Your Dog Could Be The Early Times Dog
Do you love dogs and American made spirits? This is the sales promotion you didn’t know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started […]
Our Relationship To Money Is Changing, Visa Wants To Talk About It
Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help […]
YETI Presents Derrick Begay, Navajo Cowboy
Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […]
The Answer to Your Protein Problems? Lean Meat
Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat. Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand’s thinking. With this humorous new campaign from GSD&M, Jack Link’s […]
Diversity
Hiring, Retaining and Promoting People of Color Is A Great Start
ANA Educational Foundation Report Says New Talent Feels Unwelcome NEW YORK (February 20, 2019) — Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers. Those were among the key conclusions of a new study […]
Senioritis or Reggaemylitis?
Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today? A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could […]
Content Marketing
YETI Presents Derrick Begay, Navajo Cowboy
Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he’s living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes […]
Make Sure Your Brand’s Audio Is In Tune
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]
Cause-Related Marketing
Kraft Foods Comes Through In the Clutch
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]
Politcal Advertising
Hulu Makes It Clear: Reagan’s “Morning in America” Is Over
Canadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid’s Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that […]
Big Brands Are Now Operating In the Social Services Sector
When our local, state and federal governments fail, Americans are at risk. Historically, charitable organizations have done the bulk of the work needed to address mounting humanitarian crises. Today, corporations are pitching in, as well. Exhibit One: Microsoft is pledging $500 million to address homelessness and develop affordable housing across the Puget Sound region. Most […]
Social Media
Can We Quit All the Quitting, Already?
When the content firehose drowns a person in noise and distortion, it’s natural for the person to flee. To say enough already and quit. You may have heard that people have been leaving Facebook in droves. Some of your friends and family may have vacated the digital premises. Many Facebook users have begun to rethink […]
Media Trends
Susan Zirinsky Rises to the Challenge and the Top of the Org Chart
Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to
Self-Promo
Become A Premium Sponsor and Captivate The Adverati
Inquiring minds sometimes want to know, how many people read Adpulp.com. According to our latest Google Analytics report, the site had 4800 users in January. As editor and publisher of the site, the number of readers is important to me, but I am more concerned with who reads Adpulp.com. For the past 14.5 years, this […]
