Wired’s Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent […]
The Healthy Choice: Kim Olson for Texas Agriculture Commissioner
The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by […]
Dermodex Makes “Baby Book” To Celebrate and Highlight the Need for Adoption
Late adoption in Brazil, as elsewhere, is rare. People want babies. Today, 92% of children who are waiting for adoption in Brazil are over seven years old. However, of the 37,000 parents who want to adopt, only nine percent welcome children of that age or older, according to data from the National Justice Council. To […]
In the Spotlight: Interesting Marketing and Media Jobs
Are you a media or marketing communications professional? Are you currently looking for your next big opportunity? It can be an exhausting process to find the best openings and get your credentials in front of the right people. Adpulp wants to help. SENIOR DIGITAL CREATIVE DIRECTOR | National Geographic | Washington, DC The Senior Digital […]
#ThrowbackThursday: DDB’s Ads Kept President Johnson in The White House
Fear sells and right now Americans fear their shadows. Some fear the government, while others fear another civil war. Parents from coast to coast fear for the lives of their children every time they attend public school, church, or enter a movie theater. All this fear-based negativity is a disgusting and deeply unAmerican trend. To […]
Greetings From The Client Side
There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are […]
Data Is The Machine-Fed Marketing Narcotic…Drip, Drip, Drip
“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord. Tracking digital movements of the people […]
Lupe Valdez for Governor of Texas
Following Tuesday’s run-off election, former Dallas County Sheriff Lupe Valdez is now the Democratic Party’s nominee for Governor of Texas. She has an incredible story. Her rise to political prominence is not the same route that the long line of white male Texans took to the office. To become the political leader of the Lone […]
Tacoma Time Is Play Time for Big Kids
The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross […]
See Georgia’s Right-Wing Gubernatorial Wannabes Clamor for the Racist Vote
Now that Donald Trump has successfully eliminated decency and honor from the public arena, plenty of political observers are asking, “Where do we go from here?” You might think that there is nowhere to go but up, but you’d be wrong, for many of the nation’s political players have descended into madness. Mother Jones reports […]
The Wider the Pay Gap, The Less Respect the Men In Charge Have
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the […]
Are You Ready To Use Self-Deprecating Humor To Your Political Advantage?
Gerald Daugherty* is a Travis County, Texas Commissioner. He represents the people of the 3rd precinct, where my wife and I reside. Austin, the state’s capital city, is located in Travis County. Thanks to an award-winning idea from Austin firm, KC Strategies, Daugherty was re-elected in 2016 and his campaign commercial was viewed by constituents […]
