Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […]
Photography
Greasy Pizza Is All Good On Instagram
Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point. 🙌 A post shared by Domino's Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT […]
Hey Brother, Your Stock Photography Is Showing
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […]
Like Lions, Hard Truths Are Hard To Come By
Photojournalism is a beautiful documentary art and a much-needed pursuit in today’s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world’s best photojournalists. The newspaper’s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of […]
Disappearing Photos? Oh Snap!
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new “camera company” is about to unveil its initial public offering and raise billions of dollars in the process. It’s a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active […]
At Wimbledon, Tennis Fans Don’t Generate Media, They Are Media
Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram. The idea celebrates the ice cream marketer’s new five-year sponsorship […]
In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results
Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]
Descendants of South African Slaves Honored In Museum’s Slave Calendar
What role did slavery play in the shaping of modern nations, and how is its legacy impacting contemporary thought and policy? These are important questions for Americans, but also for South Africans, and people from scores of nations who have committed crimes against humanity. They’re the kind of questions that might be answered in a […]
Hotel In Australia Gives New Meaning To “Snap Happy”
Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more than 10,000 followers can stay one night for free. Someone with 10K followers on Instagram has a ton of social influence. If […]
Instagram Gets All Facebookey, Introduces Who’s Who Photo Tagging
You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature. Mike Isaac of All Things D believes the move could be a boon for brands. Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely […]
From Traditional To Digital To Integrated To Social To Instagram
The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on […]
Brands Use Instagram to Paint 1000 Words
Ann Handley, Chief Content Officer of MarketingProfs loves Instagram, the iPhone app that encourages users to share filter-treated photos. “Instagram allows you to create visual stories with an artfulness and elegance and a special kind of gravitas that’s at the heart of good content,” Handley writes. She adds, “The images on Instagram are at once […]
“Stock” Doesn’t Have To Mean “Bad”
WIN, which stands for Worldwide Image Navigation, is a boutique stock photography agency based in NYC. As you can see from the agency’s self-promo reel, they’re intent on offering a high quality aesthetic and introducing a “new wave” of stock photography to art buyers and producers. WIN also conducts an international photo competition (10BEST10), publishes […]
