Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institute just announced […]
Photography
Digital Media Installation in Péronne, France Reveals the Brutal Truth of War
100 years ago, World War One ended. Many of our ancestors paid the ultimate price in the Great War. An estimated nine million combatants and seven million civilians died as a direct result of the war. It was bloody and brutal. Today, we remember. Liberté, égalité, fraternité! The Face of History To commemorate 100 years […]
Nature’s Bakery Fuels the Phenomenal
You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners […]
Harmless Harvest Overcomes Objections Before You Can Object
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand […]
Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter
Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […]
Greasy Pizza Is All Good On Instagram
Pizza is a wonderful culinary creation and one of America’s most beloved foods. Pizza practically sells itself—even when it’s greasy and kind of gross. Take Domino’s and the brand’s hyper-authentic approach on Instagram. When your pepperoni pizza is on point. 🙌 A post shared by Domino's Pizza (@dominos) on Sep 8, 2017 at 6:12am PDT […]
Hey Brother, Your Stock Photography Is Showing
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […]
Like Lions, Hard Truths Are Hard To Come By
Photojournalism is a beautiful documentary art and a much-needed pursuit in today’s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world’s best photojournalists. The newspaper’s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of […]
Disappearing Photos? Oh Snap!
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new “camera company” is about to unveil its initial public offering and raise billions of dollars in the process. It’s a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active […]
At Wimbledon, Tennis Fans Don’t Generate Media, They Are Media
Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram. The idea celebrates the ice cream marketer’s new five-year sponsorship […]
In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results
Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]
Descendants of South African Slaves Honored In Museum’s Slave Calendar
What role did slavery play in the shaping of modern nations, and how is its legacy impacting contemporary thought and policy? These are important questions for Americans, but also for South Africans, and people from scores of nations who have committed crimes against humanity. They’re the kind of questions that might be answered in a […]
