Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […]
Car Account
Celebs Don’t Drive Kia, The Great Unknowns Do
Celebrity culture…it won’t go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain’t havin’ it. […]
Enter the Bring the Noise Sweepstakes from AmericanTrucks.com
AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are […]
Want to Keep Up With The Jetstones? Dump Your Internal Combustion Engine
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in Zero Emission Vehicle (ZEV) infrastructure and awareness. The campaign is part of a $45 million education and public awareness initiative that the automaker agreed to as part of their diesel emissions scandal settlement. “This is the first […]
When You’re Born To Roll, You Roll Up In A Ford
Ford has been around the block a few time. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter […]
You Can Buy Boxy, Boring And Fuel Efficient Or Drive A Honda
Car buying is often a complex math problem. Buyers weigh the cars’ specs, along with the monthly costs to operate the car during the buying process. The fact-based analysis lives alongside the emotional factors that influence the purchase decision. Buyers can’t help but ask: Is the car cool? Is the car fast? Is the car […]
Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
The newly redesigned 2019 RAM 1500 is earning the attention of truck buyers from coast-to-coast. The truck looks great, but what about the specs? What can this new truck do? RAM’s design has remained virtually the same since 2009, so there’s a lot of ground to cover and AmericanTrucks is offering RAM fans a detailed […]
Hannibal Buress Goes “Back To The Future” for Turo
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, […]
Audi’s Message Is Spot On: “It’s Time To Open New Doors”
Women in Saudi Arabia may now legally drive. Given that it’s 2018, let’s call this a small, but notable, advance for human rights. Al Jazeera reminds us of the oppressive situation inside the absolute monarchy to this day: “This system has stripped Saudi women of the rights that most Muslim women elsewhere enjoy. A woman […]
Hyundai Wants Modern Families To #MakeQualityTime
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. There’s no focus on the vehicle’s […]
A Ride So Full of Features, It Takes Harry Mack To Break Them All Down
Mitsubishi’s latest campaign for the all-new 2018 Mitsubishi Eclipse Cross relies on the element of surprise. You never know what you’re getting yourself into when you go for a test drive, do you? The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. Client: Mitsubishi Motors […]
Tacoma Time Is Play Time for Big Kids
The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross […]
