The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies—Subaru and Hyundai—have chosen to follow this path and the results are notable. Subaru reminds us that "Love begins with trust," and Hyundai reminds us that "It's okay" to say no to the grinding routine of …
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