Ford Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]
Car Account
Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain
Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds […]
Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership”
Customer service is a large part of a company’s ability to deliver exceptional brand experiences. Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work […]
Enterprise Will Always Be Ahead of the Times
Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by […]
“We Speak Fleet” Is Circle K’s Way to the Weekday Warrior
I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […]
United Auto Workers Shifts General Motors Into Neutral
General Motors is in a tough spot right now despite earning solid profits — it made $35 billion in North America over the last three years — while closing plants in the United States. G.M. is in a tough spot because 49,000 of its union workers want to share in these profits and they’re now […]
While Drifting in Darkness, VW Finds the Light
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the […]
Mercedez-Benz Is Making the Driving Experience Better for All Miamians
Generosity. It’s what’s missing from too many interpersonal relationships today, and it’s missing from our relationships to brands. Therefore, there’s opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership […]
