Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by […]
Car Account
“We Speak Fleet” Is Circle K’s Way to the Weekday Warrior
I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […]
United Auto Workers Shifts General Motors Into Neutral
General Motors is in a tough spot right now despite earning solid profits — it made $35 billion in North America over the last three years — while closing plants in the United States. G.M. is in a tough spot because 49,000 of its union workers want to share in these profits and they’re now […]
While Drifting in Darkness, VW Finds the Light
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the […]
Mercedez-Benz Is Making the Driving Experience Better for All Miamians
Generosity. It’s what’s missing from too many interpersonal relationships today, and it’s missing from our relationships to brands. Therefore, there’s opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership […]
American Trucks and Barricade Team Up To Pony Up $5000
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. American Trucks and Barricade have teamed up to give one lucky trucker $5000. The Barricade $5000 Giveaway is sponsored by none other than Barricade Off-Road, an industry leader in exterior protection and styling for trucks. Participants can enter daily to maximize their chances in winning a site-wide […]
What’s Playing Between Plays On Sunday
Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […]
Celebs Don’t Drive Kia, The Great Unknowns Do
Celebrity culture…it won’t go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain’t havin’ it. […]
Enter the Bring the Noise Sweepstakes from AmericanTrucks.com
AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are […]
Want to Keep Up With The Jetstones? Dump Your Internal Combustion Engine
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in Zero Emission Vehicle (ZEV) infrastructure and awareness. The campaign is part of a $45 million education and public awareness initiative that the automaker agreed to as part of their diesel emissions scandal settlement. “This is the first […]
