It’s A Bird. No, It’s A Hearing Test

Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in […]

Ask And You Shall Receive A Thoughtful Answer

Russian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections. In related […]

Why Deny Benefits To Veterans and the Elderly?

Republican’s anti-ACA proposal would take healthcare away from 24 million Americans, cause premiums to skyrocket, and destroy the fundamental underpinnings of the Medicaid system. SEIU 1199 New England is not taking the proposed cuts lightly. The labor group’s new commercial created by Metro Square Media features a Korean War veteran asking us to fight for […]

Achieve Amazing Things Without Flying Too High

What happens when creative professionals rise too far up the agency ranks too fast? Word is they may lose touch with their craft. Veteran copywriter Ernie Schenck weighs in on the view from the top of the pyramid: …far above the creative tree line, there’s nowhere to hide. And until that moment, there has always […]

Film At 150

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that […]

Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

No One Reads Long Copy

Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […]

Budweiser Taps the Perfect Theme for This Time

What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]