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Advertising News and Know-How
Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials belong to a community dependent on the resources for their livelihoods. Due to the increase in …
Continue Reading about A Big Idea: “Non-Mineable Land” Inside of Minecraft →
Banana Boat protects you from the sun's harmful rays. Now, the skincare brand is extending its reach into wildlife preservation. During the last four years in Colombia, 99 percent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be …
Continue Reading about Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles →
Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY's Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I'm glad they ranked highly. The ads are disruptive and unexpected and that's what we want from ads. These ads also come from two small …
Continue Reading about To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION →
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla's new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set up shop in rural Bastrop County, and currently has a permit to …
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that's pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a way to share values between the sponsoring company and its audience …
Continue Reading about Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session →
Some brands are searching for a purpose. Other brands focus on purpose from day one because it's an expression of the company's core values and because it's good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. https://youtu.be/5xAXnkOvepg Paul Imhoff has been successful at orchestrating integrated marketing campaigns …
Continue Reading about Hyundai Is Out Front in the Fight Against Pediatric Cancer →
Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company's CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky (@bchesky) August 24, 2021 Last week, Airbnb.org also gave …
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This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …
Continue Reading about Get Your “Torched Earth” Beer Here! →
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