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Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company's CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky (@bchesky) August 24, 2021 Last week, Airbnb.org also gave …
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This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …
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Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let's take a quick look. Samual Adams Says: Get Vaccinated https://youtu.be/N8AFHeaHp5U Levi's Says: Reduce …
Continue Reading about In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens →
"Food insecurity" is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. Today, our citizens line up in their cars during the pre-dawn hours …
Continue Reading about TRISCUITS for ALL, ALL for TRISCUITS →
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle McVoy created a series of PSAs that depicts the growing need to feed millions and inspire people to donate to Feeding America’s COVID-19 Response …
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People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are "sheltering in place." It's a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they're willing to use for the public good. “Coca-Cola Philippines has decided that all commercial advertising of Coca-Cola and …
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