Don’s Next Tweet Bomb May Land In Your Lap

President Trump has the power to rock markets and drive a company’s stock price up or down. He may not intend to upset a company’s apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head […]

Strong Brew Needed In the Time of Trump

We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What’s always been true about differentiating on product attributes is now also true about the community […]

BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue

Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: I’m not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. […]

Breakfast Eaters Who Eat Chicken Aren’t Crazy

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]

Flow On In To The Gap

There is something pleasantly hypnotic about these new “holiday season” spots from The Gap. Agency: Untitled Worldwide Creative Director: Kevin Li Creative Director: Piper Hickman Producer: Joyce Lee Head of Integrated Production: Cheri Anderson Group Account Director: Meredith Frisco Production Company: AllDayEveryDay Director: Matt Baron Head of Production: Nicole Westermann Executive Producer: Arrow Kruse Executive […]

Free Range Brands Looks At A Marketing Landscape Gone Wild

Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]

FCB’s Creative Leader Sets The Story Straight

Susan Credle, global chief creative officer at FCB, believes in the power of story to move people to buy and to believe. She’s not alone in this, although it pays to clearly make the argument over and over. In a guest piece written for The Wall Street Journal, Credle explains the great tradition that today’s […]

Legal Cannabis Is A Massive Opportunity for Marketing and Media Pros

Legal cannabis—medical and recreational—is a burgeoning opportunity for cannabis entrepreneurs like retailers and growers. It’s also a wide open opportunity for the larger ecosystem that supports this industry, including design shops, ad agencies, and media organizations. I recently had dinner with an account executive in Portland and asked him who was knocking on his shop’s […]