Perhaps the biggest legacy of the TV show “Mad Men” was how it prodded numerous ad industry veterans to write their memoirs and tell their tales of a business that’s changed immensely over the decades. But if you’re thinking, “When is the accountant going to write his book,” here you go: David C. Wiener’s From […]
About Dan Goldgeier
Speak With Impact Lets You Shine In a Communicator’s World
What often separates the most successful ad people from others? The ability to effectively speak and communicate. We all can have great ideas and vision, but without the ability to sell them, those ideas won’t get anywhere. And public speaking is of the areas ad agencies often don’t train employees or work to nurture their […]
Legacy In The Making Provides An Antidote For Short-Term Brand Thinking
If there’s one major problem affecting advertising and marketing, it’s short-term thinking — all across the board. Companies and brands are living and dying by quarterly financial results; agencies have increasingly less AOR client relationships and survive on project work, making it impossible to plan for the future; even startups with big dreams and disruptive […]
Marketers, Tear Down These Walls! Shows Us The Marketing Business Is Fluid
Life is not an either/or proposition, and applying that principle to modern marketing is basically what’s at the core of Michael Solomon’s new book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Solomon breaks his book into several chapters that focus on traditionally opposing forces: Us versus them, me versus we, offline versus online, […]
Frenemies by Ken Auletta: The Adpulp Book Review
Does Michael Kassan single-handedly control the advertising and marketing industries? Now, I don’t shuttle between New York City, Cannes, CES, and AAAA conferences, but apparently Kassan does. As CEO of MediaLink, a “strategic advisory and business development firm,” he’s a svengali/consigliere/media whisperer-type guy who’s a conduit between the biggest players among ad agencies, media buying […]
Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group
I’ve never been a fan of painting all people of a certain age the same way. Or as I once put it, “generalizing about generations is generally a bad idea.” But, being that I don’t have kids and don’t spend much time around them, I was curious to see what I could glean from Jeff […]
Spotlight On NW Creative: PB& Aims High With A Unique Agency Model
Usually, when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […]
Get To Aha! Takes A Look At Positioning in the 21st Century
It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits […]
Carnival Steers Its Brand Nicely Through Choppy Marketing Waters
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]
The Compelling Communicator Shows You How To Design Effective Presentations
If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author […]
War Dragons And Wexley Emerge Victorious At The Seattle ADDYs
Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. It’s also a […]
