No One Reads Long Copy

Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: […]

Summer Will Be So Great With Cotton #CoolerInCotton

Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to […]

Americans Have Lost Their Voice; Citi Exploits Said Weakness for Financial Gain

Do you feel that people around you are polite, but in a weirdly dismissive way? It’s okay, we all do. I don’t know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic […]

Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American

Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s […]

Matt Anderson Is A Writer At The Helm

“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here […]

Mercury Awards Name 157 Finalists, Loads Audio Files To Show Site

I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear. There’s much worth listening to here and much of it is regional, so this is our […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Are Copywriters Just Authors In Hiding?

Elmore Leonard’s recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find “safe harbor” in the ad […]