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Here’s a Hard Working Headline: Give Your Thumb the Finger

Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. https://youtu.be/lhHVatnlz5c?si=GgaKdBqW9NvGMByL To combat this growing global issue, Saucony and its agency Doner created "The …

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What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”?

Do you know MrBeast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I'm posting below, has 86,434,314 views since debuting five days ago. The video also has a 'live read' and product demonstration (at 11 minutes, 10 seconds) featuring Shopify and Kanga Coolers. It's an old-school advertising technique inside a new-school …

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A Big Idea: “Non-Mineable Land” Inside of Minecraft

Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials belong to a community dependent on the resources for their livelihoods. Due to the increase in …

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This Promotional Campaign for Potato Chips In A Can Is Bonkers

A non-player character (NPC) is a video game character that is controlled by the game's artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine re-filler. The idea also features a promotional twist. The vending machine re-filler NPC will be based …

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Gen Z Gamers Explore the Metaverse, Find It to Their Liking

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view their time in the metaverse as pure escapism, but also as an extension of real life. Notably, …

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In the Metaverse, Speculators Pursue Their Virtual Dream States

It's 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you're a developer, you can also create new "worlds" that attract visitors and investors ready to spend real money. According to KUVE-Austin, after spending $1.2 million of his own money on technology …

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