“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord. Tracking digital movements of the people […]
Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. It’s also a […]
Editor’s note: My friend and colleague, Gale Venosdel, has convinced me to re-emerge here to help spread the word about his new online game, 13 Unbracketed. As someone who knows just how much a side-project can mean to an ad guy (and how much work goes into one), I could not resist his request. March […]
This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food. The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to […]
Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids. Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who […]
I’ll admit, I’m not much of a social gamer, but I certainly know plenty of people who are. Reuters takes a closer look at the growth and popularity of advertising on social games: Social game ads are in their infancy and there is no industry standard for which to measure their reach. Conversion rates, or […]
The game layer is everywhere today. And now we can thank Chevy and its agency Goodby, Silverstein & Partners for bringing the game layer to this year’s Super Bowl. According to The New York Times, Chevy Gametime is a mobile application that will spit out award 20 free cars, among other prizes. Yet, simply providing […]
Gaming addictions are not as devastating as addictions to food or alcohol, but it is an addiction, all the same. Yet, that isn’t stopping one popular game company from selling the addictiveness of their game right in their copy. Play this game with both your Droid or iPhone/iPad-toting friends. Experience for yourself why millions are […]
Chances are your Facebook Page is not one of The 100 Most Popular Facebook Pages In the World, but that’s okay. We can’t all be as popular as Eminem and Lady Gaga. To give us another view of popularity on Facebook, digital goods marketing technology firm Ifeelgoods compiled data from Facebook Credits users to gauge […]
I know I shouldn’t laugh, but the following news from MediaPost is oddly amusing. The Center for Digital Democracy, Consumer Action, Consumer Watchdog, and The Praxis Project are complaining to the Federal Trade Commission that Doritos is harming teens by creating immersive game sites like Hotel626.com and Asylum626, without making clear the sites’ purpose is […]
Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta.
I’m wondering if this spot for Sega’s “Rise of Nightmares,” made for Kinect on xBox, would be funny if Grandma didn’t curse. But then, we always laughed when my grandmother cursed occasionally. Because it was so unlike her. The agency that created this spot is Hub Strategy in San Francisco.
In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision. Actually, it’s an in-game interactive promotion, but who’s counting? Agency: 72andSunny Director: Greg Popp