Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]
Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from […]
Moms today have good reason to swear. Likewise, kids have every reason to prefer Kraft Mac & Cheese. Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is.