Thanks To Gen Z, TV Breaks Out of Its Box

Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]

Rated Red Is A Media Magnet for Millennials

Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […]

Real Characters “Born in Los Altos De Jalisco”

CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico […]

Ask And You Shall Receive A Thoughtful Answer

Russian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections. In related […]

Keep Advertising Weird

British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]

Update from the Animal Farm: Raw Diets for All!

This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […]

Whistling Hipsters Who Love to Craft Shop Etsy

Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). “It’s time to start making.” Really? Unless, I fundamentally misunderstand history, we’ve been making from the onset of creation.

Ad Life in the Fast Lane

U.S. agency revenue rose 4.4% to $48.3 billion in 2016, according to Ad Age Datacenter. All major agency disciplines grew last year, led by healthcare, up 7.6%. Promotion gained 5.4%, boosted by experiential marketing. The data-centric field of CRM/direct marketing rose 4.5%. PR increased 3.2%. Also, U.S. ad agency employment in December reached its highest […]