Power of the Pivot: Rova’s Joe Olsen Turned His Former Agency Into A SaaS Provider

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […]

Ladies, Start Tracking The Rudeness All Around You

Are you a mansplainer? Prepare to be disrupted. In honor of International Women’s Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first “debate” between Don […]

Project Arachnid Is Wiping The Dark Web With A Vengeance

The Canadian Centre for Child Protection has released Project Arachnid, a groundbreaking tool that detects and helps remove images of child sexual abuse on the Internet. The centre, which operates in partnership with police forces across Canada, recently posed questions to 128 adults who had been sexually exploited as children and whose abuse had been […]

Marketers Are Innovators, So Please, No Lagging

There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

LinkedIn Stock Price Down 45% from All Time High Last Fall

Do you smell that smell? I believe a degree of odiferous air has been let go from the social media bubble. According to USA TODAY, LinkedIn reported a 46% rise in first-quarter revenue, to $473.2 million, but a loss of $13.3 million. The news sent LinkedIn shares down 2% in after-hours trading, to $159.02. Its […]

SXSW: The New World’s Fair for Brands

The first thing I noticed when we stepped outside at the Austin airport was the smell of freshly cut grass. That may have been the most promising moment of SXSW Interactive. SXSW’s website describes the Interactive portion of the festival as: An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days […]

Google Glass. It Floats!

Wearable technology is here and it is not just for geeks. If it were just for geeks, The Google wouldn’t need to cloak their Google Glass developments on a barge in San Francisco Bay. According to Los Angeles Times and CBS News, the barge/building currently at Hangar 3 of Treasure Island, may be a “kind […]