Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

Democracy Dies In Darkness

The Washington Post drove Tricky Dick Nixon to resign. Will the nation’s newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is “an enemy.” The fact is he and his criminal syndicate […]

Don’s Next Tweet Bomb May Land In Your Lap

President Trump has the power to rock markets and drive a company’s stock price up or down. He may not intend to upset a company’s apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head […]

84 Lumber Opens The Door To Opportunity

84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being “too controversial for T.V.,” forcing the company to edit it and cut it down. Let’s see the piece in full frame now: Rob Schapiro, chief creative […]

Budweiser Taps the Perfect Theme for This Time

What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]

Strong Brew Needed In Time of Trump

We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What’s always been true about differentiating on product attributes is now also true about the community […]

BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue

Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: I’m not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. […]

Corona Will Not Be Served In The White House

Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., […]