There’s not much great or even good work being done in the pharma category. The category is full of tepid commercials that offer a weak afterglow of what life might be like following a doctor’s office visit. Over-the-counter remedies like Voltaren’s pain relief gel from GSK, on the other hand, can skip the line and […]
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Break Free And Do What Moves You
Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you’re like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. “If it’s […]
Mercedez-Benz Is Making the Driving Experience Better for All Miamians
Generosity. It’s what’s missing from too many interpersonal relationships today, and it’s missing from our relationships to brands. Therefore, there’s opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. Unveiled in partnership […]
Droga5 Powers Up; Rest of Ad World Remains Envious
Inquiring minds want to know…why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That’s advanced thinking, especially for an ad […]
Dreamers and Artists Always Welcome #USA
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It’s a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an […]
Don’t Listen to the Naysayers; Make Your Mark in Advertising
Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […]
