Adpulp

The Chronicle of Bright Ideas

Agencies

Matt Ingwalson Joins Heinrich Marketing as Vice President of Creative Strategy

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When you’re a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He’s also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and Karsh\Hagan. He worked as creative director […]

This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live

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One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]

Shoe Fetish? Zappos Is On Your Side

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Do you need new shoes? It’s okay if you do. No one we know wants to check your closet for Imelda-like tendencies. Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos […]

From Canada With Love: A Little Generosity Goes A Long Way

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If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]

Jared Jewelers Dares You To Be Devoted

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In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms. The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this […]

When You’re Authentically Cowboy, Hipsters Eat You Up

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Is there any product more American than denim? Denim is made from cotton, a domestic crop across the South. And denim is worn by blue-collar workers, tech workers and rock stars from coast-to-coast. If Americans have a uniform, it’s made from denim. But which cut and which brand is the right one for you? Levi’s, […]

Call PAM Today, After You Pre-Qualify Via the Agency’s Self-Assessment Tool

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The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn’t play by other people’s rules. […]

Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest

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Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]

Aruba Is One Happy Island

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Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We’ve left […]

Discover the Unsearchable In A National Forest or Grassland

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When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]