Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It’s hard to say if this is good news or not. […]
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Bogusky Is Back
Big news from Boulder this week. Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as Co-Founder, Chief Creative Engineer. Finally got to meet one of my all-time ad heros, Linus Karlsson. The timing sucks but we still had great fun. pic.twitter.com/jR2dhwJvYZ — Alex Bogusky (@bogusky) August 3, […]
Localization and Customization (With A Sports Overlay) Comes To Encased Meats
Yo Philly, stack a grilled Dietz & Watson Beef Frank on a pretzel roll and top with caramelized onion and Cheez Whiz. Hey L.A., stack a grilled Dietz & Watson Originals Buffalo Chicken Sausage on a baguette and top with Asian micro greens, Dietz & Watson Horseradish Sauce, cucumbers, and shaved carrots. Baltimore, stack a […]
Forget About “Got Milk?” Got Water Is A Matter of Life and Death
The American West is not a place rich in water. If the people who live in the American West don’t learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state […]
Perpetual Reinvention and Forward Movement—Cabell Harris & Co. Are WORKin On It
Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating […]
“Bring It Home, Daddy” Is A Call to Action Slathered In TGI Friday’s BBQ Sauce
How do you get dads to stop by TGI Fridays for a plate of juicy ribs? When you’re The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs According to Richards Group Creative Director, Chuck Schiller, […]
American Century Leaves The Rat Race To Rodents
American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father’s Day that demonstrates what it means for dads to “show up.” The spot from Figliulo&Partners kicks off the company’s new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how […]
Harmless Harvest Overcomes Objections Before You Can Object
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand […]
Ride The Bus To New Places
“You Don’t Have to Go Far to Go Far.” That’s a great line for Greyhound, care of Sausalito’s finest. Partnering with creative agency, BSSP, the new work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in your own backyard, not just for those looking to vacation, but […]
Habitat and BETC São Paulo Kill Deadly Mosquitos Before They Hatch
Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. The posters dissolve during the rain, releasing a powerful yet environmental friendly […]
Birds Are Way Cool—Let’s Save Them
Did you know that nearly 314 bird species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk […]
