Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]
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Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]
Aruba Is One Happy Island
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We’ve left […]
Discover the Unsearchable In A National Forest or Grassland
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is […]
With Women Making The Butter, Land O’Lakes Is All Together Better
“Old MacDonald,” you’ve been remade. Land O’Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. Wow, the song is better than ever. Let’s look at the opening lyrical flourish: Sun […]
We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs
Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It’s hard to say if this is good news or not. […]
Bogusky Is Back
Big news from Boulder this week. Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as Co-Founder, Chief Creative Engineer. Finally got to meet one of my all-time ad heros, Linus Karlsson. The timing sucks but we still had great fun. pic.twitter.com/jR2dhwJvYZ — Alex Bogusky (@bogusky) August 3, […]
Localization and Customization (With A Sports Overlay) Comes To Encased Meats
Yo Philly, stack a grilled Dietz & Watson Beef Frank on a pretzel roll and top with caramelized onion and Cheez Whiz. Hey L.A., stack a grilled Dietz & Watson Originals Buffalo Chicken Sausage on a baguette and top with Asian micro greens, Dietz & Watson Horseradish Sauce, cucumbers, and shaved carrots. Baltimore, stack a […]
Forget About “Got Milk?” Got Water Is A Matter of Life and Death
The American West is not a place rich in water. If the people who live in the American West don’t learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state […]
Perpetual Reinvention and Forward Movement—Cabell Harris & Co. Are WORKin On It
Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating […]
“Bring It Home, Daddy” Is A Call to Action Slathered In TGI Friday’s BBQ Sauce
How do you get dads to stop by TGI Fridays for a plate of juicy ribs? When you’re The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs According to Richards Group Creative Director, Chuck Schiller, […]
