Inquiring minds want to know…why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That’s advanced thinking, especially for an ad […]
Agencies
Dreamers and Artists Always Welcome #USA
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It’s a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an […]
Don’t Listen to the Naysayers; Make Your Mark in Advertising
Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […]
At DDB, Two Ds Make a “B”
Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes […]
ACC Network Kicks Off On August 22nd
Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]
Creative Director Jennie Moore Is Experienced In Seattle
No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, […]
Sullivan Higdon & Sink Rebrands; The Food-Focused Agency Is Now Signal Theory
The winds of change are blowing through the corridors of American culture, politics, and business. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. The agency is enjoying its highest-ever employee count and profitability – more than 170 employees in its Kansas City and Wichita offices, with capitalized billings […]
Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens
“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […]
You Can Make “Culture,” Or Make Your Clients Rich and Famous. You Can Also Do Both.
Once upon a time in Adland there was a line that acted like a velvet rope. The line separated above-the-line, TV-centric agencies from the dullards who toiled below-the-line, producing pedestrian point-of-purchase displays and other necessary but unsexy collateral. Then digital blew the whole row of agency houses down. Today, there’s no line. Only the lingering […]
Are We Wolves, Or Ad People, Or Both?
Workplace strife between account people and creative people is the stuff of ad industry legend. Here’s a new twist on the same old story… Ed Tsue, Group Strategy Director and Managing Director at Anamoly in New York City, examines the tension between brand planners and the creatives they hope to inform and advise. Planners like to […]
Great Account Directors Make The Business Better
Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […]
Los Directores Mexicanos Rule the Roost
In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […]
