Get Off Your Monkey Flunking Tablet

Moms today have good reason to swear. Likewise, kids have every reason to prefer Kraft Mac & Cheese. Maybe that’s why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is.

Real Characters “Born in Los Altos De Jalisco”

CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico […]

Update from the Animal Farm: Raw Diets for All!

This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […]

Burger Pioneers Bump Frat Boys from The Carl’s Jr. Menu

Someone sent Carls Jr.’s sexist adverting back to the kitchen. No more tits and ass. Now, it’s about the meat, the menu, and the brand’s history of innovation. In case you’re not sure what you’re missing here, let’s revisit the recent past in Carl’s Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game […]

Arby’s: We Have The Meats

Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]

The Richards Group Keeps 7UP In the Mix

In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]

Budweiser Taps the Perfect Theme for This Time

What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]

Strong Brew Needed In Time of Trump

We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What’s always been true about differentiating on product attributes is now also true about the community […]