The Richards Group Keeps 7UP In the Mix

In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]

Budweiser Taps the Perfect Theme for This Time

What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]

Strong Brew Needed In the Time of Trump

We live in a nation divided. Today, no company is safe from a presidential reprimand or widespread outrage and backlash, including damaging boycotts (well deserved, or not). In my estimation, brands must stand for something now more than ever. What’s always been true about differentiating on product attributes is now also true about the community […]

Breathe Into the Bag on Super Bowl Sunday

What do you do when you’re in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you’re drunk enough to not drive? Breathe into the bag! Created for PepsiCo’s snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected […]

Corona Will Not Be Served In The White House

Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That’s why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., […]

Breakfast Eaters Who Eat Chicken Aren’t Crazy

When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]

Meet Tom Gore and Drink Tom Gore’s Wine

Tom Gore is a second-generation grape farmer from Sonoma Count. Like so many enterprising CEOs before him, Tom Gore is also the star of his namesake vineyard’s new ad campaign. The ads are from San Francisco agency MUH-TAY-ZIK HOF-FER and director Eli Green of A Common Thread. Green shot the commercials in the actual working […]

Pop Open A Canada Dry Ginger Ale And Just Chill

McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. No more Ginger Farm. No more root of relaxation. Put your feet up, it’s time to chill. […]