The Handmaid’s Tale: A Hulu Original

I am excited to see Elizabeth Moss of Mad Men star in The Handmaid’s Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where […]

84 Lumber Opens The Door To Opportunity

84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being “too controversial for T.V.,” forcing the company to edit it and cut it down. Let’s see the piece in full frame now: Rob Schapiro, chief creative […]

Budweiser Taps the Perfect Theme for This Time

What could be more American than an immigrant’s story of arriving in America? One immigrant, Adolphus Busch, found his way from Germany to St. Louis in 1857. This is his arrival story in 60 seconds. “When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived […]

What the Favre Is Going On?

Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]

Breathe Into the Bag on Super Bowl Sunday

What do you do when you’re in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you’re drunk enough to not drive? Breathe into the bag! Created for PepsiCo’s snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected […]

How To Sell Beer: “Dogs and Horses, Horses and Dogs”

Mason City Brewing in small-town Mason, Iowa decided to have some fun parodying “Big Beer.” The result is a low-tech spot featuring the things that those other beer companies use to advertise their product. Humorous and light hearted, yet in no way lives up to <sarcasm>the quality we demand as fine ad folk.</sarcasm> By the way, […]

Candy Brand Creates Conflict Resolution Solution

Americans from all walks of life are convinced that they are right. Forget the topic or that they may be wrong as hell. They think they’re right, so they are. It’s the kind of thing that could drive person to eat a lot of candy in a nervous fit. Thankfully, there is a better way […]