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Advertising News and Know-How
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson's dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. https://youtu.be/yLniw4PvLj8 “Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global …
Continue Reading about Willie Nelson Wears Sketchers, And It’s Perfectly Legal →
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. Sin importar quién gane el partido de hoy, el aguacate producido en Michoacán es …
Continue Reading about Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture →
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super Bowl advertising. Is it worth all the money to pay the celebrities to appear in the ads, the ad …
Continue Reading about Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) →
T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand's campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand's press release, Dolly and Miley are fighting the good 5G fight. All because T-Mobile believes that no 5G phone should be trapped on a limited 5G network. "So many …
Continue Reading about Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone →
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem "Celebrity Skin" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https://youtu.be/_9JLZajQ8zQ Set to air during the fourth quarter, "The Grande Escape'' is an epic story of liberation from conformity, according to the brand's press …
This coming Sunday, a parade of new ads will interrupt the NFL's programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and expensive) celebrity endorsements. Amazon.com, for instance. https://youtu.be/d0UEAr8I9G8 And …
Continue Reading about Is Anyone Fully Informing the Public? Not This Week →
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