São Paulo – Droga5 São Paulo introduced the second phase of “Lifeless Flag”, a campaign created for SOS Oceano, a coalition of NGOs advocating for the expansion of marine protected areas.
The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and without the blue of the oceans, there is no green life on land.
This concept is made literal in this second phase of the campaign through a series of six beautiful screen-printed artworks, produced using natural mineral pigments and developed in collaboration with Black Madre Studio and Joules & Joules Laboratory.
From the Amazon Rainforest to the Humpback Whale, each print draws on the tradition of Brazilian naturalist iconography by pairing marine and land flora and fauna. The yellow diamond of the Brazilian flag remains the focal point of each print, highlighting the fusion of the colors removed in the first phase.
“The beginning of this project showed that design can condense a complex environmental truth into a single, felt symbol,” says Diego Limberti, Chief Design Officer at Droga5 São Paulo.
“The project is rooted in color theory. When we say ‘without blue there is no green,’ we’re working with the fundamental logic of primary and secondary colors: blue and yellow create green,” says André Maciel, Creative Director at Black Madre Studio.
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