With so much signal jamming, disinformation, spam, and outright fakery flooding the market today, it’s increasingly hard to tell fiction from fact. Here’s something that is painfully real: the global trade in fake goods is estimated at $467 billion (USD). That’s a real problem and Nigeria’s skincare market has not been spared.
Consequently, Nigerians are at risk of using products made with unregulated, untested and potentially harmful ingredients. Enter the new Vaseline Authenticator, a free WhatsApp-based tool that confirms the authenticity of Vaseline Body Oils in seconds.
Leo Singapore developed the new tool and the creative campaign in partnership with Unilever International.
“This brief started as a counterfeit problem but turned out to be one of the most engaging campaigns we’ve ever made. A real Nigerian Prince fighting fakes – we felt that would be quite a surprising solution to a real business problem,” says Asheen Naidu, Group Executive Creative Director at Leo Singapore.
For years, the idea of a “Nigerian Prince” has been synonymous with online scams. With this in mind, the campaign playfully introduces Prince Chris Okagbue of the Onitsha Kingdom, portraying him as the ideal figure to reclaim the narrative and restore trust.
Prince Okagbue is also an accomplished actor with a long list of film and TV credits.
“Don’t let fakes get under your skin,” he cheekily says in a pitch that’s both funny and for real.
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