Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to "let it go." Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While a juice break can't solve all your problems, it might help you "chill" for a few moments, and that's a small …
An Invite to “Discover, Preserve, and Represent” Your Family
With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from. To help spark an interest in family and what it means to be related, Ancestry turned to Wieden+Kennedy for a fresh perspective and the agency returned a new …
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United Auto Workers Is Battling the Culture of “Corporate Greed”
American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the automotive plants? Not exactly. Over the past four …
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Apple Answers To Mother Nature
It's not nice to fool Mother Nature and Apple wouldn't dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, Apple is aligned with Mother Nature. That's what this new piece of branded content says, and who are we to argue with the …
Coach Prime and the Sanders Family Are On the Menu
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today's media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer's booth, in the locker room, in a new Amazon Prime series, in his oldest son's collection of made-for-social-media videos, in several new SI articles, on 60 Minutes, and in a …
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Martin Weigel Imagines A Better Future for Strategy and Strategists
People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I'm glad he is in the mood to explain the strategic offering and argue for its value. Let's look at just one paragraph from his recent Contagious article: The inconvenient truth for those who …
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Hank, the Buffalo with Wings, Would Like To Have A Word
If you're a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there's a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. By brand mascot standards, Hank is a handsome beast, but he also has a bit of a 'tude. Hank proudly states that …
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The AdPulp Book Review: “Black on Madison Avenue” by Mark Robinson
In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He’s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new account executives and launched them into ever-increasing …
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Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue”
In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do to increase minority hiring The keys to successful agency account management Working with Spike …
David Droga Is Always Making, Shaping, and Creating
In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, "Not piss a lot of people off...No, I don't know, I've always been restless and curious. I've been lucky that I've worked around the world in different markets, which gave me immense opportunities to work with …
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