As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention.
The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors.
The new ad from Deutsch LA is the beginning of a sustained marketing push for the warranty, and the VW microbus is the ideal vehicle for this spot.
In related news…
In more related news…
Baby Boomers were born to be wild.
“While the millennials are sharing stuff, Boomers are buying stuff,” Robert Passikoff, president of Brand Keys, said. For this reason alone, he said, “Boomers are an audience that’s worth pursuing in virtually every category.”