I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless.
Let’s learn more about malted barley from the masters of the art…
“Two things have always been at the heart of the Guinness brand since our founding in 1759: brewing great beer and sharing our story,” said Emma Giles, Guinness Brand Director. “When we started brewing beer for America 200 years ago, that story became a shared one. Now, every time you share a pint with someone else, another chapter begins.”
Guinness 200th Anniversary Export Stout is the latest beer created by the Open Gate Brewery – the pilot brewery located at St. James’s Gate in Dublin – where Guinness brewers experiment with new styles and reinterpret historical brews. Inspired by a recipe Benjamin Guinness – the son of Arthur Guinness – originally developed in 1817, this beer is brewed with Black Patent Malt and Golding Hops and has a 6% ABV.
This October, Guinness will also release its newest limited-edition Guinness Draught cans, featuring artwork from the legendary Guinness ads from the 1930s and the 1950s that featured various zoo animals. Previously, limited edition cans have featured the much-loved Guinness toucan and tortoise, among other works.