David Ogilvy Loved Fire-Eaters And Golden Geese

I love this long copy ad from the Ogilvy & Mather archive. It’s endowed with more attitude per paragraph than I’ve seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBT David Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0 — Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, […]

BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue

Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: I’m not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. […]

Better Agency/Client Relationships Rely On Open And Honest Dialogue

Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]

Why Working In Advertising Sucks And What We Can Do About It

Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]

When An Agency/Client Relationship Goes Publicly Stale

When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: “Good for C-K,” and “They’re just doing this as a PR stunt, who’d want to hire them?” Frankly, many clients have rightfully earned a reputation for […]

The Macro Problems of Micromanaging the Creative Process

We’ve all been there: Watching a CEO or high-level client rewrite copy or play art director. Don’t they have better things to do? Maybe not. CEOs and other senior executives call the shots, are accountable to many audiences, and more often than not, take it all personally because of their egos. For many of them, […]

CEOs Not Pleased With Creative Snots Who Pack No Data

Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That’s the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A […]