If CMOs Can Rate Agencies, Then Marketing Directors Should Be Rated Too

I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service […]

Sorry, But Brands Don’t Really Want To Fix Agencies

If you read Digiday every day, you’d be convinced that all advertising agencies are terribly dysfunctional and they’re pretty much screwed like dinosaurs. Which, as we all know, has a slight kernel of truth sometimes. But article after article aims to hoist agencies on their own petards. This article from Giselle Abramovich, entitled, “What Brands […]

I Would Write Anything For Cash, But I Won’t Write That

It’s been a long time since Neil Young sang about…well, who he wouldn’t sing for: But when it comes to advertising people, most of us have few, if any, clients we wouldn’t work on. What does it say about us if we refuse to work on something, or oppose the way a prospective or current […]

Are Agencies Staffed By Dumbasses, Or Worse?

I typically stay away from content written by anonymous contributors, but Brian Morrissey at Digiday is prompting “Confessions” from people in the industry, and the one I just read from a technology vendor seems to have merit. Agencies talk about being makers. Shouldn’t they have this technology in-house? They can’t do it. It’s the jack-of-all-trades-master-of-none […]

Coca-Cola’s BHAG: $200 Billion by 2020

Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]

Pepsi Says “You’re Fired”

Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said […]