Content In The Royal Court

Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis […]

Dirty Hipsters Provide Perfect Sampling Opportunity

This past weekend at the Sasquatch Music Festival, Henkel partnered with BBDO San Francisco to launch its new collection of got2b “rockin’ it” products, featuring its first line of dry shampoo. To help Sasquatch attendees understand how got2b can help them extend the life of their style and keep their hair rocking no matter where […]

Men Get Dirty, Dial for Men Cleans Them Up

Bulldozer drag racing. Paintball ‘pocolypse. Digging with dynamite. These are just some of the activities that men who like it muddy can take part in this summer at Camp Dirt in Granby, Colorado (provided they enter and win the sweeps hosted by Dial for Men). Creative courtesy of Red Tettemer + Partners in Philadelphia, Dial […]

Man On A Horse Drinking Coffee

To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. “We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. […]

AIGA Studio Tour: Second Story

PORTLAND–Curious designers are gathering by the dozens outside of Second Story Interactive Studios in anticipation of tonight’s AIGA studio tour. People check in and mill about, say hello to friends and at times cordially greet strangers. Robert Moss pops in as the group moves up the staircase, and I say, “Hey, you’re a writer, what […]

Another Beer Brand Enters The Curated Culture Game

What’s Singha TransPortraits? It’s a new project from GERTRUDE and Thai beer brand Singha that claims to be “a worldwide art movement.” Inaugural Singha TransPortraits events are being held in Los Angeles, Paris and Tokyo this month. The campaign culminates with a chance for consumers to win a trip to Singha’s Ultimate Full Moon Party […]

Cabernet Sauvignon Varietal Gets Special Tweatment

Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of

Powell’s Books: A Textbook Retailer Since 1971

Portland agency ID Branding has come up with a winning idea for the city’s most famous retailer, Powell’s Books. According to Doug Lowell of IDB: The idea is fairly simple on paper (execution was not quite so simple): we create a photobooth-type experience inside the store that lets customers have their picture taken in front […]