In a brilliant experiential move that may surprise and delight snack food lovers, Cheetos will open its first-ever fine-dining pop-up restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th.
Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 of her signature dishes – from Cheetos grilled cheese and tomato soup, to flamin’ hot limon chicken tacos, to sweetos sweet and salty cookies.
Fans who can’t make it to the restaurant can download the digital cookbook beginning August 15th. Here’s to recreating the dangerously delicious dishes at home.
Agencies: The Marketing Arm and Ketchum