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The Machines Have Moved In. The Machines Have No Feelings.

I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. But is that good enough today? Can machine-generated words move customer automatons to respond favorably? Can an AI copywriting platform (that …

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Monday Morning Roundup: Nike, Colle McVoy, and Cascade

Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has to successfully pivot to e-commerce. In its most recent quarter, Nike’s online …

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Mid-Day Danger: The Worst Commercials on TV

I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you're screwed. Apparently, the viewers are older than the hills and/or out of work. What we know for sure is the commercials that are meant to …

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These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments

Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the Christmas tree. On the back of each ornament is a story about the featured animal and a …

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The Sky Is Falling, No Seriously, The Sky Is Falling

Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate's email list, it's direct marketing, straight up. Let's have a look... I am on Beto's list and other's, so I receive these kinds of "sky is falling" email pitches nearly every day. Anyone on these lists knows what I am talking about. I'd like to ask, how does …

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ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S.

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The …

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Droga5 Pulls MailChimp from Email Marketing’s Black Hole

Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you need a friend. Droga5 executive creative director Neil Heymann said, the …

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