Carnival Steers Its Brand Nicely Through Choppy Marketing Waters

Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]

Lowcountry Luxury Within Reach, Geographically Speaking

HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By […]

Everyone (And Their Money) Is Welcome In Los Angeles

Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]

Ireland’s West Coast Calls

Ireland’s west coast, also known as the “Wild Atlantic Way” is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let’s take a look… Ireland is easy on the eyes, that’s for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the […]

Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

Content Studios Increasingly Borne of the Agency’s Rib

Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […]

Do It For Denmark

Sex sells. Sex in exotic locations sells even better. Spies Denmark, a travel concern, found that 46 percent of Danes with children have had less sex with their partner after having children. Only two percent indicate that they have had more sex, while 30 percent enjoy the same level of sex after their children were […]

Putting The Right Tech In Place To Meet Customers’ Sensory Needs

In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer’s needs. Mostly this means a customer’s need for another email notification, but the idea behind marketing automation is much bigger than that. In the hospitality industry, for instance, it’s […]