Everyone (And Their Money) Is Welcome In Los Angeles

Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]

Ireland’s West Coast Calls

Ireland’s west coast, also known as the “Wild Atlantic Way” is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let’s take a look… Ireland is easy on the eyes, that’s for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the […]

Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

Content Studios Increasingly Borne of the Agency’s Rib

Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […]

Do It For Denmark

Sex sells. Sex in exotic locations sells even better. Spies Denmark, a travel concern, found that 46 percent of Danes with children have had less sex with their partner after having children. Only two percent indicate that they have had more sex, while 30 percent enjoy the same level of sex after their children were […]

Putting The Right Tech In Place To Meet Customers’ Sensory Needs

In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer’s needs. Mostly this means a customer’s need for another email notification, but the idea behind marketing automation is much bigger than that. In the hospitality industry, for instance, it’s […]

Bee Gees and Sugar Hill Gang Remind You To Fly Southwest

Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]

Spotlight on NW Creative: Dare Digital for Destination B.C.

British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]