Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey.
When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense.
The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a new campaign for their upcoming season, aimed at bringing together their diehard fans and creating a stronger sense of community among all fans.
The result was “This Is Our Ice” – a campaign that extends well beyond traditional advertising.
The Wild invited people from all over the state to bring their own water – whether from a local lake, pond or stream – to create the new ice surface at the Xcel Energy Center for the Minnesota Wild players to play on throughout the season.