Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch.
An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from CrunchFund from the passenger seat of a BMW M550i—the fastest BMW 5 Series ever built—all while rounding a racetrack at approximately 100 MPH.
The winning pitch was made by Erica Lee, co-founder and CEO of DeepFarm.ai, a startup that utilizes the power of artificial intelligence to analyze farm data.
Take a look at her full ride around the track:
