Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.” Learn more at IBM’s Smarter Planet microsite.
Agency: RPA/Santa Monica
Hertz’s new “Journey On” campaign was developed by DDB around the idea that “the most important journey is yours.” To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song “Carry On,” which tells the story of her real life journey as an artist. […]
Warren Buffet isn’t shy about saying that he loves to spend money on Geico advertising, because it works. I don’t know if the following “ad” is going to work very well, but Buffet does have a cameo in the spot (careful, you might not recognize him in the wig). [via BrandFreak]
What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they’re offended by them. Which is weird, since the brand’s tagline is “Wireless for All.” “It is not our wish to offend anyone who sees our commercials. In fact, our business model is set […]
In an effort to promote Peter Jackson’s new state-of-the-art attraction, King Kong 360 3D for Universal Studios Hollywood (which opens in July), LA-based David&Goliath created this :30 teaser boasting the largest, most intense 3D experience on the planet. David&Goliath worked with Radical Media and director Peter Darley Miller on the spot.
Buick’s new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio Jam 3, aims to introduce Buick’s new design philosophy to a young, sophisticated audience. Unbelievably, the project was completed in just over three weeks. Adrian Belina, Creative Director, Jam 3 says, “To create […]
[via Make the Logo Bigger]
Agency: zig, Toronto [via Ads of the World]