When You’re A Puma-Wearing Hipster, The Night Too Is For Sport

Here’s some new work for Puma from Droga5. The San Francisco Egotist says, “not a single frame of it feels forced or fake.” Okay, but the decision to go after the “after hours athlete,” instead of real athletes, is a bit forced.

Small Car, Short Spots

MINI is introducing new 15-second TV commercials to support its MINI Countryman, a vehicle that purports to “bridge the gap between urban and country life.”

Tubes, If You Don’t Like Them, Then Change Your Mind

72andSunny has enlisted actor/comedian Danny McBride from the cult-favorite HBO show Eastbound and Down to move some athletic shoes for client K-Swiss. There’s also this web-only swear-word laden pitch to the K-Swiss “suits” delivered by Mr. Kenny Powers, a.k.a. McBride. [via Brandfreak]

Cuervo Drinkers In Mexico Wear Their Brand Loyalty On Their Upper Lips

Jose Cuervo is challenging Mexicans to grow really big mustaches in honor of their country’s bicentennial next month. According to Ad Age, independent Mexico City agency Anonimo came up with the unusual bicentennial concept, playing off one of Mexico’s most iconic national symbols, the macho-man mustache, as sported by revolutionary Pancho Villa. Everyone who grows […]

A Tropical Island It Is Not

Informercials are such ripe material for spoofs. Party Like A Pro from Malibu Rum is another in a long line of informercial spoofs that purports to build the brand and move product. Thankfully, this spoof is well made courtesy of writer and director, Eric Fensler of Tim & Eric fame.

Ground Beef, Ground Again

According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” […]

Dickies Versus Levi’s (Goodby Versus Wieden): Who Needs 501s When You Can Wear 874s?

Dickies is working with Goodby, Silverstein & Partners to highlight the brand’s spirit and flagship product, the Original 874 Work Pant. The goal of the campaign is to solidify the 874 as a universal icon for the Dickies brand and convey the brand’s relevance to a larger audience. “We challenged Goodby, Silverstein & Partners to […]

With The Right Back-To-School Shoes, You Too Can Be Famous

Campbell-Mithun is helping Famous Footwear “Make Today Famous.” There’s also this “making of” video from the brand on YouTube that touches on the time-slice technique and 20-camera rig used to make the spot: