Customer testimony is crucial for brand managers to get a better understanding of their real audience.
Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky.
Watch as these friends try Laphroaig for the first time.
If Laphroaig was a scared and sterile little brand, instead of a bold whisky from the early 19th century, they might hide the negative opinions. Thankfully, all opinions are welcome.
Laphroaig’s groundbreaking #OpinionsWelcome campaign is now in its fifth year.
PREVIOUSLY ON ADPULP: Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign