When dealing with airlines, customers too often feel like numbers, not people.
Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show.
The spot also makes an incredible point—we connect with people’s stories, and by extension brand stories. It’s not their name or their face, or their seat number, that matters. Individual humanity matters and Southwest wisely showcases its support for the idea.
For extended takes on the above vignettes, visit Southwest.com/175stories.
Client: Southwest Airlines
Production Company: Community Films
Director: Seth Gordon
DP: James Frohna
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Salli Zilles