Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: https://youtu.be/5jUt1SSxerE This campaign …
The Richards Group Keeps 7UP In the Mix
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It's an interesting twist to take a back seat to spirits, and one that could pay huge dividends. The following recipe videos were made by The Richards Group and the legendary recording artist. Sir Mix-a-Lot said, …
Continue Reading about The Richards Group Keeps 7UP In the Mix →
Don’s Next Tweet Bomb May Land In Your Lap
President Trump has the power to rock markets and drive a company's stock price up or down. He may not intend to upset a company's apple cart, but the outcome of his erratic actions is the same. When the man drops a Tweet Bomb from his Samsung, things are bound to explode. Melanie McShane, head of strategy at Wolff Olins believes activism is a business imperative today. "With the rise of political …
Continue Reading about Don’s Next Tweet Bomb May Land In Your Lap →
Disappearing Photos? Oh Snap!
Snap, Inc., the parent company of SnapChat, self-identifies as a camera company. This new "camera company" is about to unveil its initial public offering and raise billions of dollars in the process. It's a topic we explored thoroughly on The Bean Cast this week. Snap reported that its messaging service had 158 million daily active users at the end of 2016, and an average of 2.5 billion “snaps” are created …
84 Lumber Opens The Door To Opportunity
84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …
Continue Reading about 84 Lumber Opens The Door To Opportunity →
Consciousness Comes To Carvertising
European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they're $45,000 sleds that you can ride to freedom. https://youtu.be/Ey2SL5kOtnM Volvo's agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it and it becomes a present, you won't be there, you'll be living …
Continue Reading about Consciousness Comes To Carvertising →
Content Studios Increasingly Borne of the Agency’s Rib
Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a fury, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue to grapple with HOW to provide brand-building content in a 24-hours news …
Continue Reading about Content Studios Increasingly Borne of the Agency’s Rib →
Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm?
CMD is a Portland stalwart. The shop opened its doors in 1978 as a provider of slide shows and filmstrips for business meetings and other corporate presentations. Today, the agency is one of the largest in Stump Town, employing more than 170 people and pulling in millions of dollars in revenue each year. Interestingly, CMD is owned by Jeld-Wen, a manufacturer of windows and doors, and one of Oregon's largest and …
Continue Reading about Did You Know That CMD Is Portland’s Largest Integrated Marketing Firm? →
