European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they’re $45,000 sleds that you can ride to freedom.
Volvo’s agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech:
There is no use planning for a future
which when you get to it and it becomes a present,
you won’t be there, you’ll be living in some other future which hasn’t yet arrived.
Freaking deep, man…
Okay, let’s look at Audi’s entry into the Conscious Carvertising Bowl:
San Francisco agency, Venables Bell & Partners, makes a strong case for equal opportunity in their new Audi commercial.
What do we tell our daughters and all little girls today? Do we say play nice and always serve your man? Or do we say, beat men at their own silly games?
Audi, its agency and drivers all know where they stand on this fundamental question, and we’re going to see more and more brands willing to take strong stances today. Failure to do so may result in irrelevance or worse (false definitions imposed on a brand by an easily-led mob).
IN RELATED NEWS: Dick’s Sporting Goods is now working with Good.is to deliver custom content with a point of view.