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Spotlight on NW Creative

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Tame Beer Drinkers Asked to Return to the Wild with Rainier

Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, DNA, is now re-encouraging the region's urban citizens to get in touch with the Earth, and with …

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Creative Director Jennie Moore Is Experienced In Seattle

No matter how high you reach in your career, you're never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, and she's grateful for the position she's in today. She's also brave, as her new piece in Campaign US …

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Copacino+Fujikado Is 20

Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency has a unique name or one that's hard to say, like Copacino+Fujikado, why not …

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Class of ’18, Last to Graduate from Wexley School for Girls

Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency's principals, Cal McAllister and Ian Cohen, are done having fun. "It wasn't driven by some big fight, not driven by bankruptcy," says McAllister. "There's still work to be done. We simply didn't want to grow by chasing work that wasn't fun for us to do anymore." Upheaval in the industry, particularly …

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Content Creation Agency, PIA, Purchased

The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here's …

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At Wexley School For Girls, Team Spirit and Holiday Cheer Are One

Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. https://youtu.be/MGGgR-63EXg I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. …

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Spotlight On NW Creative: PB& Aims High With A Unique Agency Model

Usually, when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by strategist Britt Peterson Fero and production expert Pete Anderson, …

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Spotlight on Northwest Creative: Copacino + Fujikado

SEATTLE—It's Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency's 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at the agency 13 years ago. He's a home-grown creative leader at one of the …

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