No matter how high you reach in your career, you’re never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is.
WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, and she’s grateful for the position she’s in today. She’s also brave, as her new piece in Campaign US reveals.
I’m 46, which feels surprisingly younger inside than I imagined, but is not 36, as evidenced by the way I look when I accidentally turn my phone on selfie mode at any angle below my face. Seeing myself from this angle also makes me never want to be on top, which is probably just as uncomfortable to read as it is for me to not edit out, but Cindy Gallop (fabulously 59 and proud of it) would leave it in. So I’m going to.
Moore is Galloping. I’m good with it. Are you?
Inspired to Speak
Are You Experienced?
In 2003, Moore joined WONGDOODY as Sr. Copywriter. She created award-winning work for Alaska Airlines, Museum of Flight, Washington State Department of Health, and the Seattle International Film Festival, before going freelance. Moore then rejoined WONGDOODY in 2016 as a Creative Director on Papa Murphy’s Pizza and Litehouse Foods Accounts.
This is the double-edged sword of female leadership. We are supposed to work hard. Show our worth. Juggle career and parenthood (or choose not to.) But get it all figured out preferably by our early
40s, because we might start losing relevance. Success, it seems, has a very small window of opportunity.My years of industry experience and the self-confidence that comes from having been in the room longer, combined with the fresh enthusiasm of being a fairly new CD, gives me a truly unique perspective.
I don’t know Moore, but she sounds like a good person to work with. Her article, when you read it in full, is largely about getting a late start in the business and emerging as a creative director a few years later than is the norm. Moore is
I continue to wonder why people in advertising are treated like models and actors when they work behind the camera. Are filmmakers, musicians, poets, screenwriters, novelists, painters, doctors, lawyers, or CEOs scrutinized about their age, and in particular how early they peaked? Of course not, so why do this mental gyration in advertising?
Know Thy Customer, Be Thy Customer
Women control more than 60% of all personal wealth in the U.S.
Women also purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
Based on the facts above, every advertising agency in America ought to be run by women. Instead, who do brand marketers turn to today for answers to the consumer marketing riddle? They turn to overpriced quants and other frat boys, then get upset about weak work from the agency that fails to connect, much less convert.
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