Historically, the red in Columbia's flag is reminds Columbians of the blood spilled to create and defend their nation. McCann Colombia decided it was time to endow the nation's flag with new meaning. https://youtu.be/Avpf9ntsLRI Using Colombia’s flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected. The …
Droga5 Pulls MailChimp from Email Marketing’s Black Hole
Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you need a friend. Droga5 executive creative director Neil Heymann said, the …
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Make Room For HR In Your Company’s Social Feeds
Not too long ago, people used to "break in" to advertising. That's how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner's self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ …
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Easy Listening for Advertising Addicts
Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. https://youtu.be/EdI8zL0X6vs According to Digiday, "Ad agencies have caught podcast fever." Digiday highlights and recommends the following: Madison and Culture from Y&R The A-List …
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Carnival Steers Its Brand Nicely Through Choppy Marketing Waters
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: From the outset, the brand positioning is quite clear. Carnival owns “Fun.” That …
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David Ogilvy Loved Fire-Eaters And Golden Geese
I love this long copy ad from the Ogilvy & Mather archive. It's endowed with more attitude per paragraph than I've seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBTDavid Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0— Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, the agency self-promo ad contains plenty of sage …
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Nine Founders Rock BMW’s Hot Seat
Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. https://youtu.be/tJTsRF66QXI An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from CrunchFund from the passenger seat of a BMW M550i—the …
It’s A Bird. No, It’s A Hearing Test
Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. https://youtu.be/08D6jQ9xJlQ https://youtu.be/9zedbaQpnhY The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an …
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