When you're a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He's also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and Karsh\Hagan. He worked as creative director on Colorado’s Come to Life campaign, led the team that took Chili’s …
Bourbon Lovers Know to Look for the Mark of the Maker
A bottle of Maker's is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand's holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. https://youtu.be/VU5yZfvqhAk The new work invites fans to discover how Maker’s Mark is crafted at its national landmark distillery in Loretto, Ky. This …
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This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live
One problem that many consumer promotions suffer from is believability. People don't believe they will ever win the prize that's being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with Go Get Gifted, a holiday promo that will turn five lucky winners into literal holiday …
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Shoe Fetish? Zappos Is On Your Side
Do you need new shoes? It's okay if you do. No one we know wants to check your closet for Imelda-like tendencies. https://youtu.be/wQnhk0vjat0 Let them eat cake and buy shoes. Let them eat cake, knit an afghan and buy shoes. Let them eat cake, knit an afghan, buy shoes and anticipate the delivery of the Zappos branded box. https://youtu.be/lpJJJJ5nJBE Client: Zappos Agency: Plan A Managing …
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From Canada With Love: A Little Generosity Goes A Long Way
If you've ever been to Canada you may have dined at a Tim Horton's. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories received organically through the Tim Hortons website since 2008, Tim Hortons six new …
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The Punk Rock Of Business Sings A Familiar Song Of Disruption
It’s been 40 years since the Sex Pistols arrived and shook up a fairly corporate and slick music scene. Now, John Lydon is 62, the music seems a little tame even if it’s still raw, and anyone who remembers (if they can remember) those punk years has more gray hair that’s in need of dyeing, And the genre’s supposed traits have been applied to the corporate world in Jeremy Dale’s The Punk Rock of Business: Applying a …
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Jared Jewelers Dares You To Be Devoted
In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms. https://youtu.be/jlDiBCzCO8I The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this year. Client: Jared VP, …
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Are You A Man, Or A Little Groper Boy?
Some men don't know when they're being sexual predators and that's a large problem for women. For instance, 86% of Brazilian women have been harassed in nightclubs. Yet, men in Brazil have a hard time recognizing much less owning and correcting the problem. To showcase the problem and to help educate unconscious males, Ogilvy Brazil and Schweppes made a dress with sensors in it that register how many times the …
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