If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America.
This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories received organically through the Tim Hortons website since 2008, Tim Hortons six new True Stories are based on real people and real experiences.
The following True Story is a particularly endearing example of generosity – Little Man with a Big Heart – which was submitted by Kelsey Kuefler, a former Tim Hortons team member.
“I had no idea that Conor’s story would move so many people,” says Megan Raichel, Conor’s mom. “Our hope is that Conor’s story inspires others to do the same this holiday season.”
Client:
TIM HORTONS
CMO: Axel Schwan
Head of Global Creative Excellence: Paloma Azulay
Lead Advertising Canada: Jana Goodbaum
Global Marketing Manager: Natalie Pecile
Global Marketing Sr. Analyst: Dibba Iran-Parasti
Agency:
GUT MIAMI
Co-Founder, CCO: Anselmo Ramos
MD: Ricardo Honegger
Associate Creative Director: Eliana Ferrer
Associate Creative Director: Jeffrey Hodgson
Senior Art Director: Giulia Magaldi
Senior Copywriter: Frank Garcia
Senior Producer: Cecilia Salguero
Account Executive: Wonsik Cho
Production Company:
SPY FILMS
Director: Tamir Moscovici
DoP: Adam Marsden
President / Executive Producer: Carlo Trulli
MP / Head of Sales: Marni Luftspring
Line Producer: Ian Webb / Jennifer Walker
Production Manager: Sebastian Mirecki / Roman Hul
Production Coordinator: Sara Alfaro / Elizabeth George
Production Designer: Dylan Juckes
Wardrobe Stylist: Jessica Albano
Make Up & Hair Artist: Cristina Rubiales / Lisa Vella
Location Manager: Joel Neufeld / John Lake
Postproduction:
Editor: Lorenzo Bombicci
Editorial House: Cosmo Street
Color Grading: Company 3
Postproduction: MPC Los Angeles
Sound Design: Lime Studios
Music: Massive Music
