In its new rebranding campaign for jewelry retailer, Jared, McKinney created something that celebrates devotion in all its forms.
The campaign that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.”
The fully integrated campaign is the first by McKinney for Jared since their partnership began earlier this year.
Client: Jared
VP, Marketing: Alan Gravely
Executive Director of Print and Advertising: Chris Dralle
Director, Client Services: Shelly Morton
Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Will Dean
Art Director: Kathryn Moffitt
Group Account Director: Gretchen Walsh
Account Director: Lindsley Laham
Account Supervisor: Melanie Wallace
EVP, Director Content: Regina Brizzolara
SVP, Executive Producer: Josh Eggleston
Print producer: Carolyn Petty
Production Company: Golden Heart Films
Global President of Commercials & Branded: Davud Karbassioun
Executive Producer: Hillary Rogers
Director: Ryan Booth
Producer: Jennifer Haberstock
Director Of Photography: Natalie Kingston
Editorial: Cut+Run
Editor: Sean Fazende
Senior Producer: Marcia Wigley
Managing Director: Lauren Hertzberg
Post FX: MPC
Executive Producer: Mathew Loranger
Producer: Anna Kravtsov
