Pepsi’s decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any […]
Did you notice the hen-pecked male theme last night? If not, take a second look.
This is one of my favorite spots from last night. It’s the perfect product combo to advertise during the Munchie Bowl, and it’s hard to turn away from humans pretending to be Sea World dolphins.
How do you get men to use Dove? Naturally, you must convince them it’s okay to do so. It’s no easy task, of course, so I’m not surprised to see this spot fall short. The spot asks, “Now that you’re comfortable with who you are, isn’t it time for comfortable skin?” Even if I answer […]
Appearing this morning on the Today show to talk about Super Bowl commercials, The Donny says he doesn’t understand the need for all the buffoonery. He wants to see smarter work than he saw last night, which is likely a popular opinion within the industry, but one that does not concern the typical viewer. What […]
The Google spot that captured lots of attention last night has apparently been on YouTube for a while. And so has this parody from Slate:
Dr. Pepper really places an accent on “little kiss” with this Super Bowl spot. Little Kiss, it turns out is a real cover band. Check ’em out.
Additionally, Intel wants to know what is your core moment?
Four minutes into the video above GoDaddy.com CEO Bob Parsons says, “Most advertising is not interesting. It’s like a fat guy, it’s not offensive, everybody likes him but he doesn’t get much action. Our ads, maybe they’re a little offensive, a little in your face, but they work and they work in spades.”
You have to sit through this entire video of ad analysis before Barbara Lippert of Adweek encourages us to “have a big American dumb fun day.” She also thinks talking babies are funny. Barbara.
John Battelle, who wrote the book on Google, believes this ad will run during the big game today. I can’t find the ad in this lineup of SuperBowl advertisers, but I’d not be surprised if Google had asked CBS to keep their name out of the pre-game hype (my source was told Google was keeping […]