Diddy and Janis is kind of a strange mashup. But I like all the pretty cars.
And coming in with 2.5 million pre-game views on YouTube, Whoa, Black Betty. Nice work, Deutsch.
This Sunday, CompactConspiracy.com will conduct a Mass Deprogramming of unprecedented scale. The Deprogramming will take place during the third quarter, following a halftime littered with more car propaganda (advertisements) than ever before. Agency: innocean
Agency: Goodby Silverstein & Partners
Kia Motors America unveiled its new 60-second Super Bowl commercial online today in advance of the spot’s television debut in the first quarter of Sunday’s big game. Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan with a combination of striking design, exhilarating […]
You’ve seen the spot. Plenty of times, I’m sure. But a new Adweek article from Steve Hayden, one of the spot’s creators, sheds a little more light on Apple’s “1984.” When [Steve] Jobs and Apple CEO John Sculley finally saw the rough cut of the spot, Jobs said, “This is going to cause an information […]
The campaign was created in house by Fox Sports Marketing, directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton.
[via Tony Marin, who loves “catching advertising hacks in the act.”]
Pepsi’s decision to avoid running Gatorade, Pepsi, Diet Pepsi or Mountain Dew spots during the Super Bowl and to instead concentrate on a social media campaign with charitable giving at its center, seems to be working wonders. Atlanta Constitution Journal reports: According to Nielsen Co., PepsiCo is getting more attention on the Web than any […]