Women like NFL football. A lot! Millions will be watching later today when the Seahawks and Patriots battle for the crown.
The Washington Post claims that women are the league’s most important demographic.
Women make up an estimated 45 percent of the NFL’s more than 150 million American fans and have become perhaps pro football’s most valuable players. Female fans, a group beloved by advertisers, represent the league’s biggest opportunity for growth.
Ergo, the need for this NFL-commissioned spot for NoMOre.org about halting domestic violence from Grey:
P&G also weighs in with a Super Bowl spot from tampon brand, Always.
The spot from Leo Burnett and Lauren Greenfield–Sundance Film Festival award-winning creator of The Queen of Versailles–takes issue with generations of playground taunts about people running, throwing or fighting “like a girl.”
A longer version of the Always video has been running online since June. The 60-second spot was released earlier this week, according to Ad Age.
It’s good to see a counter-balance to the overtly sexist appeals that dominate the airwaves on Super Bowl Sunday, and everyday. Failure to show fundamental and consistent respect for women is total and utter failure, on a personal level and in the larger community.
