Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday.
Let’s have a look at how some of the titans of the Ad Game are spending their ad dollars this season.
Budweiser and it agency Anomaly are bound to move people with this horse-and-puppy tail. I don’t love how wolves are portrayed in the spot, but hey, I recognize it is a fairy tale.
This next spot from Droga5 and New Castle works hard to get to its “No Bollocks” payoff, but the payoff is sweet.
McDonald’s and Leo Burnett are working their “surprise and delight” muscles with this in-store commercial and promotional offer likely to drive future foot traffic to stores.
Wix.com’s entry into the field from Committee LA also has plenty of star power with Brett Favre. The spot works to sell an idea, but I question the veracity of the claim. Building websites (and small businesses) that work is difficult, even when you have a great set of do-it-yourself tools at your disposal.
T-Mobile and Publicis/Seattle are leaning on Kim Kardashian and your need for her selfies.
Snickers and BBDO weigh in with a Brady family recreation, that is bound to be crowd pleaser.
Finally, our preview concludes with this no concept spot created in-house at Victoria’s Secret. It should be noted that “no concept” might work when you have super models in scant clothing.
For more on the commercials and who made them, see this comprehensive report at Ad Age.
